2: A STARRY Story” and corresponding campaign puts that outside shot in the spotlight."/> 2: A STARRY Story” and corresponding campaign puts that outside shot in the spotlight."/>
FoodSided
Fansided

STARRY seeks to score with a new approach to basketball refreshment

By Cristine Struble

STARRY promotion for NBA Finals 2023, photo provided by STARRY
STARRY promotion for NBA Finals 2023, photo provided by STARRY /
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As the official soft drink of the NBA, STARRY appreciates that sinking that outside shot takes skill. Even though driving to the hoop might get all the attention, the precision from beyond the 3-point line comes with dedication. Ahead of the NBA Finals 2023, the “3>2: A STARRY Story” and corresponding campaign puts that outside shot in the spotlight.

In a three-prong campaign, STARRY is launching a new short film, commercial and “Dial A 3” hotline giveaway for fans. While some people will focus on winning the various prizes, the storytelling that blends basketball with the beverage is a reminder how food and sports will always be connected.

According to Michael Smith, senior director of STARRY brand marketing, “The conversations around the 3-pointer and its impact on the NBA have been debated far and wide, and we’re excited to tell the STARRY version of the history behind the shot that changed the game forever. As a fresh new brand and the official soft drink of the NBA, we wanted to embrace hoops culture during a pivotal moment in the NBA season and give fans something fun to talk about in a way that only STARRY could.”

Check out the special video featuring Zion Williamson, Karl-Anthony Towns, Angel Reese and Matt Barnes, where Lem and Lime attempt to explain why three is better than two.

While that video is humorous, it captures the vibrant energy behind the STARRY brand and its connection to the NBA. Sometimes the biggest moments come from the outside. Being that disruptor to the category can be a game changer.

STARRY has pushed its beverage conversation in a different direction since the brand’s inception. Although the beverage shelf can be crowded, the can needs to set itself apart both in flavor and in customer connection. Refreshment is more than just quenching a thirst. It needs to appeal to a particular vibe.

Since this new campaign is focused on the NBA Finals 2023, fans have an opportunity to dial in a big win. The “Dial A 3″ fan hotline offers an opportunity to win big during the game. When a player hits a 3-point shot, fans can make a call to win some epic basketball prizes. Whether some calls via cell phone or that old-school rotary phone, all calls are permissible.

While some people crave making a splash, others go back to the simple idea that the most points wins. Grab a STARRY and pour some lemon lime refreshment while watching the NBA Finals 2023. It might be the first point towards another food victory.