While some pizza brands might be dropping a pin for deliveries, Pizza Hut Underground Deliveries made that subway ride a little tastier. New Yorkers have four turtles, the Teenage Mutant Ninja Turtles, to thank for this offering.
Over the years, Pizza Hut has leveraged its position in pop culture. From food fashion to sports connections, there are several ways that the Hut has captured a sense of nostalgia while also staying part of the current conversation.
As Teenage Mutant Ninja Turtles: Mutant Mayhem is set to hit theaters, the favorite pizza brand is leveraging a partnership with those pizza loving turtles. Whether it is 90s nostalgia that have people singing that theme song or guests wanting a little fun with that pizza order, the special partnership is an engaging way to get people excited about both the movie and their favorite pizza.
According to Lindsay Morgan, Chief Marketing Officer at Pizza Hut, “Pizza Hut and Teenage Mutant Ninja Turtles have a longstanding history that goes back to the ‘90s. Bringing the two together again for a new generation was a no brainer. With this new collaboration, we wanted to pay homage to the Turtles’ origins and their love of pizza, while also infusing modern touchpoints and a fun, creative take on pizza deliveries – in real life and through augmented reality gaming.”
To kick off the campaign, the Pizza Hut Underground Deliveries in New York City gave some lucky customers a very special delivery. The TMNT might live in an abandoned subway station, but this special offer had people flocking to that “Pizza Drop Zone.”
Although the special Pizza Hut Underground Deliveries were fleeting, the Pizza Hut and TMNT campaign is just starting. Specialty Mutant Mayhem Themed Pizza Boxes will be available on Big New Yorker orders as well as large and medium pizzas for a limited time. Each box contains a QR code that connects to Pizza Power AR game.
In addition, Pizza Power AR game has an opportunity to players to win a variety of prizes. As those favorite turtles come to life via AR, players could win movie tickets or free pizza. More information can be found on the downloadable game.
Lastly, Pizza Hut will make some cameos in the TMNT movie as well as new promotional spots. It is time for a whole new group of fans to cheer, cowabunga, dude.