Many people appreciate that a SNICKERS bar helps to keep that hangry away. While the classic flavor combination will always satisfy, innovative offerings invite people to enjoy another treat. The new SNICKERS Butterscotch Scoop might bring a taste of grandma’s favorite candy, but it also has people thinking about all the sweet creativity that is waiting to be discovered.
Butterscotch is a classic flavor. While it can be a little rich, the sweetness satisfies in the best way. Without screaming from the rooftops, that subtle quality brings a smile to the eating enjoyment. It might not be that candy from the bottom of grandma’s purse, but there is something that just warms the heart with that bite.
With the new SNICKERS Butterscotch Scoop, the newest special offering features butterscotch nougat in addition to the milk chocolate, peanuts, and caramel that people expect. The change is apparent, but the butterscotch does not overshadow the classic SNICKERS flavors.
As Martin Terwilliger, Senior Marketing Director, Mars Wrigley said, “At Mars, we are always looking for new ways to excite long-time SNICKERS fans, especially through innovative new flavors. With SNICKERS Butterscotch Scoop, we’re offering a new format to enjoy a classic flavor, ushering in the summer season to help fans create moments of everyday happiness.”
Adding this flavor at the height of summer is smart. While the name and visual features that ice cream scoop, it leans into that sense of seasonal indulgence and fun.
Although this new candy bar is quite enjoyable on its own, it makes for a perfect topping on a simple vanilla cake or cupcake. Whether used as a bigger bite or cut into smaller pieces as a type of crumble, it is a simple way to make that classic cake pop.
Even more fun would be to incorporate it into a popcorn mix for summer movie night. The sweet and salty flavor is a classic food combination. Just make sure to have a few napkins to avoid messy hands.
Lastly, people can lean into the “scoop” and use the SNICKERS bar as an ice cream topping. To offset the additional sweetness consider adding some graham cracker crumble or even some additional crushed peanuts.
The new SNICKERS Butterscotch Scoop is available exclusively at Walmart. It will be sold in single size and stand-up pouch with fun size bars.