In today’s food landscape, social media can make or break a brand. The viral video is as vital as a flavorful dish. For these food entrepreneurs, marketing to the masses is a skill that can make a brand a household name. Gordon Ramsay’s Food Stars episode 6, “Social Feed” questions which team can make viewers crave a dish and who is scrolled past.
Going into the second half of the season, the remaining entrepreneurs on Gordon Ramsay’s Food Stars need to start making ways. Although some people have found protection behind some eliminated people’s mistakes, there is no more “safe” ground. It is time to make a big impression. One way to do that is through social media.
According to FOX, Gordon Ramsay’s Food Stars episode 6, “Social Feed” features the following:
"At the halfway mark of the season, Gordon wants to make sure the eight remaining entrepreneurs—one of which he will ultimately invest in—have the ability to make noise and go viral on social media. Gordon himself knows the importance of digital marketing skills and has amassed 100 million followers across his social media making him the most-followed chef on social media. Instead of testing cooking abilities, this week Gordon challenges the contestants to create an entertaining, educational and easy to follow TikTok recipe video. Using ingredients surrounding them on the Underwood Family Farm in Moorpark, California, the teams will have three hours to create a video that showcases the step-by-step preparation of a vegetarian dish. Then, the clarity of the instructional video will be put to the test when everyday home cooks and experts including Next Level Chef Season 1 Winner Stephanie “Pyet” Despain and food TikTok content creator Owen Han try to make the dish using the video the teams create. One person from the team who misses the mark on creating a clear and engaging video will be sent home in the all-new “Social Feed” episode of Gordon Ramsay’s Food Stars airing Wednesday, July 12 (9:02-10:00 PM ET/PT) on FOX."
While that episode synopsis is quite detailed, FOX was gracious enough to provide Foodsided with this exclusive clip from the episode.
Although the clip focuses on just one team, Pyet’s feedback is critical. When she mentions that the dish would be more authentic with a different approach, the team needs to listen. Humor can be engaging. But, if an audience does not connect with a person or a brand, it can easily be replaced.
Whether it is a TikTok video, Threads, or even an old school YouTube video, the reality is that people need to react to the image on the screen. A laugh without a purpose is forgotten. The image without a backstory lacks depth. Given the vastness of options filling the feed, there needs to be something tangible, memorable, relatable that has people putting that one account as the favorite, top of the list.
Looking at the remaining entrepreneurs, it is time for someone to make a bold move. Gordon Ramsay’s Food Stars is not just a food competition. It is the business of success. He is putting his stamp of approval on a person, not just a brand. One idea might have gotten each of these individuals in the door, but it is the promise of future success that will earn their place in that food empire.
Which team will have people stopping the scroll to watch time and again? Be sure to watch Gordon Ramsay’s Food Stars episode 6 Wednesday, July 12 at 9:00 p.m. on FOX. It can be streamed the next day on Hulu.