Throughout this FOX competition show, the aspiring food entrepreneurs have been put to the test. From takeout orders to the recent coffee house challenge, each task required the participants to employ their experience and expertise to impress their potential business partner. On Gordon Ramsay’s Food Stars episode 8, the remaining six need to make the sale. It might not necessarily be selling themselves, but they need to make a connection with that television audience.
According to FOX, Gordon Ramsay’s Food Stars episode 8, “As Seen on TV,” features the following:
"This week, the remaining six contestants split into teams to take on a live TV challenge where they will sell kitchen products. The two teams take over a QVC satellite studio and have three hours to select which five products they will showcase. Each team will select a producer and two team members who will be on camera for the 20-minute segment. The teams have to sell the products with conviction and connect with their audience of QVC host Alberti Popaj, QVC executives, and 30 regular QVC customers. The expert QVC executives and experienced customers will decide which team created an entertaining, informative, and cohesive segment. Whoever cracks under the pressure of the live broadcast will be eliminated in the all- new “As Seen on TV” episode of Gordon Ramsay’s Food Stars airing Wednesday, August 2 (9:02-10:00 PM ET/PT) on FOX."
Although this particular challenge is not necessarily something that any of these food entrepreneurs might do for their current business, it is viable skill. As many chefs appreciate, their brand extension into merchandising is a huge win. If a guest runs to book a table at the chef’s restaurant, they might want to buy that pan to hopefully recreate that signature dish at home.
While name recognition can draw people to look, the product needs to fill a hole in the kitchen. No one needs 20 pans or three blenders. From replacing what is in the cabinet to being a solution to a problem, the function needs to justify the money spent.
In addition, the person selling the product needs to connect with the audience. That concept is the whole premise behind QVC. Who hasn’t watched those late night shows where the host finds a way for the viewer to place that order.
With this challenge, the teams are divided into men and women. Whether or not this approach was intentional or not may not matter. But, their approaches will probably be very different. Still, neither team can target just a small demographic. They need to appreciate a wide audience and drive sales.
As the Gordon Ramsay’s Food Stars competition nears the end, a couple people are frontrunners. Chris has the largest knowledge base and the business acumen. Plus, his product, Smart Cup, has applications that could grow and solve a myriad of problems.
Ashley has quietly pushed her way through the competition. While she has a no-nonsense approach, she has been able to navigate the dueling personalities better than most.
Lastly, Caroline has never backed down in a challenge. In some ways, she is the strong girl boss that is determined to earn the prize.
What will happen in Gordon Ramsay’s Food Stars episode 8? Be sure to watch Wednesday night at 9 p.m. ET and stream the next day on Hulu.