From the soft taco to the crunchy shell, the humble taco is always popular food choice. While the meal might have a standing appointment on the weekly calendar, Taco Bell wants to make that dinner even tastier. Ready for that free Taco Tuesday meal.
Food litigation is a hot topic. While intellectual property law can be a complicated discussion, the reality is that Taco Tuesday has been freed from its limited use. Now that the trademark has been released in 49 states, it is time to use the phrase freely. What better way to celebrate than with free food.
As Taco Bell U.S. Chief Marketing Officer, Taylor Montgomery said, “Taco Tuesday belongs to all who make, sell, eat and celebrate tacos, and this Free-For-All will not only thank taco fans who supported the cause, but will also spotlight local restaurants and vendors who can now embrace Taco Tuesdays without fear of legal action. When tacos win, we all win. We all win when Taco John’s decides to release its trademark registration, we all win when taco vendors everywhere are free to join the movement, and we all win when taco fans can freely celebrate and support Taco Tuesdays at Taco Bell or anywhere else.”
How can guests get a free Taco Tuesday meal from Taco Bell?
To celebrate the legal triumph, Taco Bell will be offering free tacos on September 12. In partnership with DoorDash, the popular quick service restaurant will open a $5 million taco tab. To clarify, there is one state, New Jersey, which will not have this offer available. Unfortunately, Taco Tuesday phrase is still registered there.
In addition, Taco Bell will be celebrating every where up till the September 12 event. On Tuesdays 8/15, 8/22, 8/29, and 9/5, guests can receive a free Seasoned Beef Nacho Cheese Doritos Locos Tacos. No additional purchase is required. The offer is available in stores and online.
While this free food promotion is fun, there is a bigger discussion within the Taco Tuesday debate. Brands want certain denominators that make them stand out in the crowd. From a color scheme, font, or even tag line, the reality is that brands want to foster and develop that connection with its consumers.
Unfortunately, a certain term can become too generic. While it is good to have that idea front and center on a weekly basis, the term Taco Tuesday is commonplace. Unlike the concept of Live Mas, no one can truly own a food day.
Taco Tuesday is for all, well, expect New Jersey, and it is time to celebrate. Ready to grab that free Taco Tuesday meal from Taco Bell?