How much do you know about the ingredients inside that favorite burrito? If there is the possibility of free food attached to showcasing that knowledge, would you put your skills to the test? Chipotle IQ is back for the fourth year, and everyone is hungry to play.
Chipotle is always looking for ways to engage its fans. From tweets that drop codes for free food to special menu promotions, the restaurant brand is always unveiling a new, creative take. In a way, all these promotions ensure that the brand never becomes stale.
Speaking to this special promotion, Stephanie Perdue, Vice President of Brand Marketing, said “Chipotle IQ has become a beloved game for our fans that tests their brand knowledge and rewards them with a BOGO for getting a perfect score. We’ve introduced a new set of Chipotle trivia questions that put even our biggest superfans to the test.”
Available now through August 24, 2023, fans can play Chipotle IQ for the chance to win one of 250,000 Buy One Get One Free codes. This year’s game offers more winning opportunities. In 2022, the 100,000 codes were snapped up in less than an hour. It seems that people know their Chipotle facts.
By earning a perfect trivia score, players will receive the special code. Everyone can play as often as they want in order to get the optimum score. Questions range from true/false, multiple choice, and short answers. Topics include information on the brand’s history, sustainability efforts, culinary techniques, and food standards. Although these questions might not be as difficult as the upcoming SAT, it might be best to brush up on that Chipotle knowledge.
Complete rules for the special promotion and the option to play can be found online at http://www.chipotleiq.com. While there are a total of 250,000 codes up for grabs, the number of prizes per day varies.