Many people have a bottle of the number one single malt scotch whisky brand on their bar shelf. While delightful sipped neat, it is equally enjoyable mixed into a cocktail. With the new The Glenlivet Twist and Mix Cocktails, it is time to put away all the bar equipment and focus on pure sipping enjoyment.
While the shelf is full of ready to drink cocktails, the cans and bottles are not equal. Putting aside the malt liquors masquerading as true liquor cocktails, the category needs to think beyond the can or bottle. Looking to capture both the casual drinker and the cocktail connoisseur, it is that craft flavor that will have people going back for another purchase.
Anyone who has gone to a sophisticated bar or even a speakeasy appreciates that the liquid in the glass is more than just a shot and a mixer. The combination of better ingredients, an expert’s hand, and a dedication to do better is clear. It is part ritual and part show.
Although some people might have tried to shake their way to that craft cocktail, it is not always as easy as it looks. If that bottle of bitters is only used once a month, the flavor is not optimum. No one wants to buy cherries only to have the jar go untouched for weeks.
With the new The Glenlivet Twist and Mix Cocktails, the Old Fashioned and New Manhattan maintain that mixologist feel but add the convenience of a single pour. Speaking to this new offering, Johan Radojewski, Vice President Marketing – Scotch, Irish & Prestige Whisk(e)y, Pernod Ricard USA said, “The launch of The Glenlivet Twist and Mix Cocktails is the latest example of The Glenlivet leading the category in modernizing single malt scotch whisky. With this new innovative product, we are inspiring people to enjoy single malt scotch whisky on more occasions and providing a solution to meet consumer demand for high quality, freshly mixed cocktails that are easy to serve and enjoy with friends and family.”
The two cocktail offerings feature the classic notes that drinkers expect. For example, The Old Fashioned has the brightness of orange with the warmth of cinnamon. With a dash of nutmeg to round out the flavors, the cocktail is ready to be enjoyed over that single ice cube. Whether sipped on the couch while watching a movie or drunk with a group around a table, the reality is that the simple pour puts the focus on the enjoyment, not worrying about the process.
With the New Manhattan, the spiciness of the ginger contrasts with the sweetness of the cherry. Whether served with or without that extra cherry garnish, this cocktail would be quite enjoyable as the nightcap to a delightful dinner. As the ice slowly melts, it invites the drinker to linger a little while longer.
For the modern drinker who wants convenience yet will not compromise on flavor, The Glenlivet Twist and Mix Cocktails are the solution. It does not mean that the whisky bottle is removed from the shelf, but having another option to pour is always a smart choice.
More information on the new liquor offering can be found online. A bottle retails for $21.99.