Kraft Heinz engages playful learning with FUNdamental Textbooks

After much summer fun, sitting in the classroom might not seem like the most engaging time spent. With the new FUNdamental Textbook, Kraft Heinz is ready to make learning a fun page-turner.

From parents to teachers, the concept of making learning fun can be as difficult as mastering mechanical physics. While the analogy might be extreme, the underlying idea holds true. If learning is not fun, kids can tune out before the book is opened.

Although turning learning into game time might not always work, there are ways to get kids to want to learn. Just like a great story can have people wanting to read another chapter, the reality is that making any subject interesting is the key to getting kids to want to learn more.

According to Kraft Heinz, surveyed parents have concern with the new school year. The survey determined, “more than half of parents in the U.S. worry that their kids won’t enjoy school this year and over 75% believe that more play in school would make their child more engaged.”

FUNdamental Textbooks are the brand’s way to bring a little playfulness to those classic school subjects. As Anna James, Associate Brand Manager at The Kraft Heinz Company said, “At Kraft Heinz, we believe education can be a fun-filled adventure full of imagination and with our books, we aim to reignite the enthusiasm for learning.

Lessons on Jiggleometry (Jell-O), Nibbleomics (Kraft Mac & Cheese), Slurpstory (Capri Sun), Stackonomy & Stackophysic (Lunchables) are more than just a promise of a treat after turning the page. There are important concepts taught with a side of fun. And, the extra treat on the page is a bonus.

Starting on August 6, parents can visit www.fundamentaltextbooks.com to get their copy of FUNdamental Textbooks. No purchase is required, but they are available while supplies last.

In addition, Kraft Heinz will donate $10 to First Book for every book claimed as well as a one-time donation of $50,000 to the non-for-profit organization.