Lunchables Grilled Cheesies introduces flavorful product innovation

For many people, a hot, grilled cheese sandwich is the perfect bite. With the new Lunchables Grilled Cheesies, that perfectly crisp sandwich can be on the plate in just a minute, no pan required.

A grilled cheese sandwich seems relatively simple, but it can go sideways very quickly. From soggy bread to a cold center, that delicious flavor can be difficult to achieve. While some gourmet grilled cheese sandwiches have perfected the artisan bread, multiple cheeses, and other flavors, the reality is that some people just prefer Kraft American singles and white bread.

Even though there might be the classic Kraft American cheese and white bread on the counter, there needs to be more to create a crispy, gooey sandwich. For the college student who just has a microwave, satisfying that craving might have to wait till winter break. After all, does anyone really have an iron anymore? That old school cooking hack might not even be worthy of a TikTok comeback.

With the new Lunchables Grilled Cheesies, that golden, gooey sandwich can be made in a microwave. The new innovation from Kraft is going to be a game changer within the industry.

Using 360CRISP, the technology creates a scenario where the bread has a crispy texture, just like the results from a pan. It will be a game changer within the frozen food market.

Speaking to this new launch, Alan Kleinerman, VP Head of Disruption at Kraft Heinz said, “The launch of 360CRISP is a clear proof point in our mission to reinvent the frozen category by providing high-quality, delicious, and convenient solutions for snack-time and beyond. At Kraft Heinz, we’re sitting at the intersection of food and technology – building consumer-first innovations that revolutionize the meal table and importantly, drive real value for families around the world. 360CRISP™ is just the beginning.”

Whether it is people who want a more appetizing product or parents who want to give their kids more independence in cooking, there are plenty of reasons to keep a few boxes in the freezer. More important, the two flavor options have wide appeal.

As part of the launch, the Lunchables Grilled Cheesies will be available in Original and Peperoni Pizza. As the names imply, the simple white bread is filled with Kraft Singles. One is just the cheese and the other combines the Kraft cheese and pepperoni.

The two flavors are quite approachable. Whether enjoyed as a simple meal or as a snack, both young and old will be happy to enjoy one. With minimal clean-up, easy of use, and a great taste, it seems that this new food option is destined to be a big hit.

The Lunchables Grilled Cheesies will be available at various retailers starting in September 2023. The suggested retail price is $4.99 for a box of two sandwiches.