As many people stream Lessons in Chemistry on Apple TV, Instacart wants to inspire viewers to step into the kitchen. With new weekly shoppable recipes, everyone can get their own taste of this special event.
Many people hold the best-selling book, Lessons in Chemistry, in high regard. As viewers watch Brie Larson take on the role, the Apple TV series should hopefully not only bring an appreciation for some recipes but also spark a bigger conversation about integrity.
Since food can be the bridge to bring people together around the table, Instacart is using its shoppable recipes as a way to continue that conversation off the screen. Similar to how the brand highlights other pop culture influences with curated lists and content, this new offering takes a moment off the screen and easily puts it into people’s hands.
The recipes were created by Courtney McBroom, chef, cookbook author, and former culinary director of Momofuku Milk Bar. Looking at the first dishes, recipes are approachable, but they do require some knowledge of cooking techniques. Plus, Instacart breaks down the ingredients into items that are buys and some items that might be in the pantry. That little extra helps the shopper avoid over spending.
While these food choices might be a lovely dinner pairing while watching new episodes, it is a bigger conversation beyond just the Lessons in Chemistry connection. Television, travel, and pop culture can and does influence people’s food choices. Whether it is recreating a favorite dish from a recent vacation to being inspired to pick up the spatula to cook, taking that first step into the kitchen will hopefully not be the last.
Ready to get cooking with Lessons in Chemistry and Instacart? It sounds like Friday night dinner plans are made.