While some people can handle the heat, others fear the spice. With the new Sour Punch Ghost Pepper Roulette, taking the risk could prove to be a bold, flavorful taste with the sweetness of a favorite candy.
Spicy food, even in the candy space, continues to have a moment. The combination of sweet heat compels people to take a bite or two. It might be familiar, but it is one that invites a response.
Sour Punch has never fallen into the boring category. That punch of pucker has had people going back for another taste. The first bite might cause that face, but the ending sweet note ensures that feel satisfied.
Earlier this year, the company introduced its Sour Punch Pickle Roulette. While there have been other candy brands that dared candy fans to spin that flavor uncertainty wheel, the pickle option was unique. Many people hoped to his that briny delight.
With the new Sour Punch Ghost Pepper Roulette, it is the guessing game that makes the eating experience fun. Sure, the spicy food challenge is another element, but it is about playing with food.
Speaking to this special offering, Kyle Stout, Senior Product Manager, said, “After the incredible response to our April Fool’s Day release of Sour Punch Pickle Roulette, we knew we had to up the ante. This time, we’ve found the perfect blend of sweet and heat, delivering just enough spice to make sure you know you’ve picked the Ghost Pepper straw!”
Since the candy was released during the spooky season, it makes sense that the color is black. It adds to the intrigue. More importantly, it makes it more difficult to distinguish which flavor is truly the spicy one. It is quite possible to mistake a sweet for spicy and vice versa.
The four flavors are Boo Raz, Chilling Cherry, Ghoulish Grape, and Ghost Pepper. While the idea is to eat one at a time, combining the flavors could make for a unique eating experience. Enjoying a little hot cherry might be the flavor that could be the next big food trend.
The Sour Punch Ghost Pepper Roulette is available exclusively online at sourpunch.com. Supplies are limited.