While consumers focus on the latest coffee beverage trend, that sweet sip would not be available without the Starbucks partners. In a recent announcement, the coffee company is reaffirming its commitment to better partner experiences.
From the restaurant world to the retail world, the working environment can be stressful for all those involved. Even though Starbucks partners look to offer service with a smile, the pressures, demands, and struggles of serving those beverages in a timely manner is not always easy. Knowing that there is support behind the scenes can make those work hours seem a little less daunting.
Some people are aware that the global brand has offered certain employee benefits that are different from other companies. This conversation might not be as flashy as a bold colored blended drink, but that investment into the human component of the company is vital to everyone being able to enjoy their favorite beverage time and again.
According to Sara Trilling, executive vice president and president of Starbucks North America, “Investing in our partners is what drives our success. It’s what makes us all partners. And an important way we do this is by investing in our partners’ journey, to bridge to a better future at Starbucks and beyond. This entails engaging with, and listening to, their ideas and feedback while continuing to raise the bar by offering competitive pay and the best benefits package in the industry.”
While some companies infuse money into expansions, investing money into the people who are the face of the brand is key to the consumer experience. A more content, fulfilled, satisfied employee impacts how each and every order is delivered. It does not mean that every day is perfect. But, when a person feels valued in the workplace, it makes for a more positive experience.
How is Starbucks investing in its partner experiences?
As seen in the recent announcement, Starbucks has invested $1 billion in both the partner and store experience. That significant number has seen less worker turnover in the past year. With additional programs, the company seeks to solidify its position and continue to grow employee retention.
Some of the program highlights include vacation accrual, competitive pay, career mobility, financial wellness, and partner-centric scheduling. While these terms might not capture the attention like the First-Ever North America Barista Championship, the reality is that the program elements will ensure that the coffee giant continues to be a leader. It shows that they are valuing the partners who are the daily face of the brand.
Given that competitive pay is a drive in the service industry, this commitment is more than a way to position the brand ahead of any legislative turn. Some might argue that it is a preemptive move to seek employee retention. But, it could be more than just one of those scenarios. Quality pay can result in quality service. When people feel that they are valued, they tend to be more willing to put forth effort.
The other key to this announcement is the financial wellness component. While Starbucks calls its employees partners, that noun choice is not arbitrary. Each person has an ownership stake in the company. Learning how to manage finances, make sound choices, and create a solid foundation for the future relies on knowledge. By giving individuals the tools to better appreciate their decisions is beneficial for everyone involved.
While the whole announcement has many details on the partner enhancements, the overall sentiment is clear. Starbucks is choosing to change. The end result might not be as grand as winning the lottery, but positive change should be met with acknowledgement of moving in a better direction.