Walmart celebrates the holiday by strengthening its connection to service

Walmart Heroes and Headliners event, photo by Cristine Struble
Walmart Heroes and Headliners event, photo by Cristine Struble /

While many people head to Walmart for its rollback pricing and convenience, the retail giant appreciates that making a connection to service is vital for its customer loyalty. With its longstanding commitment to supporting the U.S. military as well as its various charities, the company chooses to support the families who have given to their country.

On Veterans Day, Walmart hosted Heroes and Headliners in Tampa, Florida. The concert featured headliners, H.E.R., Imagine Dragons, and Chris Stapleton. In addition, the event was hosted by Rob Gronkowski and Camille Kostek. The majority of the audience included U.S. Veterans, active military personnel, and their families.

As the event kicked off, the celebration set the tone as the military bands played. It was more than the precision. The moments highlighted the pride, the deeply rooted appreciation for service, and the understanding that serving the country is more than just a job. It is an honor to fulfill that duty.

Of course, it was the headliners that people wanted to see. Gronkowski and Kostek kept the event lighthearted in between sets. From witty banter to even a few special guests along the way, the reality is that the real-life couple understood how to keep the audience engaged in between the high energy performances.

By choosing three performances from different genres, the event had wide reaching appeal. H.E.R. showcased her musical skills. Crossing from smooth R&B moments to impressive guitar licks, the set got everyone primed for the whole evening. She definitely made new fans in the audience.

With Imagine Dragons, the band had everyone up and dancing. As one of the top rock bands, everyone was dancing and singing to the songs that people know and love. In addition, the messages woven into the performances resonated with the crowd. An appreciation for the importance of mental health is a conversation that is imperative within the military community.

Ending the evening was Chris Stapleton. The popular country performer ended with his iconic Tennessee Whiskey. The set captured everything that people expected from the award winning singer and songwriter.

While the event had all those in attendance cheering, Walmart’s commitment to the military extends beyond a single day. With $4 million donation across various military-centric charities, its support to fund vital programs for those men, women, and their families is a tangible appreciation of their sacrifice.

Veterans Day might be the moment where people consciously remember to say thank you for your service. At Walmart, that gratitude is expressed every day.