Wendy’s Pretzel Baconator takes comfort food to another level

Wendy's adds a new menu item, the Pretzel Baconator, photo provided by Wendy's
Wendy's adds a new menu item, the Pretzel Baconator, photo provided by Wendy's /

While that Peppermint Frosty might be the sweet treat that fills those sugary dreams, others crave a hearty, two-handed bite. With the Wendy’s Pretzel Baconator, the big, beefy burger might be the holiday gift that keeps everyone satisfied all season long.

When Wendy’s launches a menu item, it stays true to the principles that have earned its reputation. The concept of fast food done right has never been nor ever will be empty words. It goes back to the brand’s commitment to give guests great flavor while still offering value. No one wants to open their wallet to only feel empty after leaving the table. Wendy’s menu offers the opposite of that concept.

Whether it is the Made to Crave menu items or the seasonal limited time specials, there is an option to satisfy every appetite. Add to that mix the ability to customize orders, Wendy’s has built a loyal following which has people choosing to make the effort to drive to that restaurant.

With the Wendy’s Pretzel Baconator, the quick service restaurant brand takes two popular menu items and combines them. That pretzel bun has been a hit with its pub offerings. From the soft, chewy texture to the ability to stand up to all the ingredients, many people have been longing for more options for that bun.

Speaking to this new menu item, Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy’s Company said, “Our fans’ adoration for the pretzel bun inspired our newest twist on a Wendy’s classic created for pretzel lovers and bacon fanatics alike. This time of year, we know our customers crave satisfying, comfort food they can rely on – enter the Pretzel Baconator, a flavorful addition to our beloved Baconator lineup.”

Wendy's Pretzel Baconator
Wendy's Pretzel Baconator /

As many people appreciate, Wendy’s bacon is the best in the business and its Baconator offerings are and will continue to be a huge hit. This food item has six strips of Applewood smoked bacon sandwiched between those beef patties and American cheese. No one is saying where’s the bacon with this burger.

The contrast of the hearty pretzel bun with the juicy burger, unctuous cheese, and crispy bacon makes for a perfect bite. While the standard offering includes ketchup and mayonnaise, anyone can swap out the condiments. From a tangy mustard to a spicy sauce, personalization is always on the menu at Wendy’s.

To kick off this menu launch, Wendy’s is offering a special deal via Uber Eats. November 29 through December, the Pretzel Baconator is free with any $20 minimum purchase. More details can be found online.

The Wendy’s Pretzel Baconator is here and you will be back for another order.

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