With the college football post season set, a new name joins the end of season game line-up. The Famous Toastery Bowl will be held at Jerry Richardson Stadium on the UNC Charlotte campus. While the game will see Old Dominion take on Western Kentucky, the bowl game gives the Charlotte-based Famous Toastery a bigger audience.
For those unfamiliar with Famous Toastery, it is a brunch franchise. While the idea started with just one location in 2005, the brunch brand grew with its unique concept, “every server is your server.” The dining atmosphere is welcoming and comfortable. Tagged with significant growth potential, this foray into naming rights could give the food brand an opportunity to expand its footprint.
Speaking to this Bowl Game opportunity, Robert Maynard, Founder and CEO of Famous Toastery, commented, “We always knew there was something super special about Famous Toastery. After starting this brand in a house almost 20 years ago, I’ve had the honor and privilege to watch it flourish into a household name here in North Carolina. Now, with this sponsorship opportunity, we have an incredible opportunity to grow Famous Toastery into a prominent brand amongst college football fans across the country.”
While the game might be just a moment in time, the national platform increases the opportunity to potentially grow the brand outside of the North Carolina area. Even though it might initially see a boost by visitors seeking out the restaurants when they visit the area, it will be the food that brings people back to the table and gets people excited to potentially have those dishes closer to home.
Famous Toastery is known for its “Famously Fresh” and simple-scratch menu. From Founder’s Favorites, like Turkey and Brie or Mexican Pizza to traditional brunch fare like Famous Hash as well as Blah-Blah-Blah Omelet Build Your Own, there is a dish that makes everyone happy whenever they sit down at the table.
Be sure to watch the Famous Toastery Bowl Monday, December 18 at 2:30 p.m. ET. The college football bowl game will air on ESPN. It will be held at Jerry Richardson Stadium, which is located on the campus of the UNC Charlotte.