When Wisconsin Cheese debuted Art of Cheese Festival in 2023, the specialty food event became an instant hit. From the stupendous Cheese Ball to the immersive smaller gatherings, the multi-day festival became the cheesy great destination for the food traveler. With the 2025 line-up and tickets available, a few new experiences will captivate the attention of cheese lovers.
The Art of Cheese celebrates the Wisconsin community as much as the deliciousness of the artisan and celebrated cheese makers in the state. It is a time to connect with people, share stories, and appreciate that deliciousness comes in many forms.
The 2025 event comes on Wisconsin Cheese’s successful connection to Top Chef Wisconsin. As Suzanne Fanning, CMO at Wisconsin Cheese, discussed last year, the impact would have an effect long after the episode aired. Food lovers and fans of the show flocked to the state to enjoy all the deliciousness
As Chad Vincent, CEO Dairy Farmers of Wisconsin said, “The festival is not just a taste experience; it’s an unforgettable journey into the artistry, passion and innovation behind Wisconsin’s award-winning cheese legacy.”
With this year’s event, the line-up includes returning favorites and some new options. Of course, the Cheese Ball is back. For the person who craves the most extravagant celebration of all the best Wisconsin cheese, this event is a must attend.
For Top Chef fans, the must purchase ticket is the Brew City Cheese Tour and Lunch with Dan Jacobs. He might not have won the title, but he won viewer’s hearts last season.
A nod to a Wisconsin favorite, Art of Pairing Cheese and Bloody Mary’s will expand people’s brunch ideas. While many people love those over-the-top garnishes, this event will showcase some of the state’s best cheese with the tomato based cocktail. Spicy, savory and everything in between will be part of the event.
Another new event will be the Art of Cheddar. Given the breadth and depth of this cheese style, guests will have a great appreciation for the complexity of this cheese style. The next cheese plate will get everyone
Also, there will be a cheese crawl, where guests can nibble, sip and stroll across a variety of locales. It is a great way to enjoy the city as well as all the delicious food fare.
Other new activities include the inaugural Wisconsin Art of Cheese Open, where golfers can hit the links. The Art of Painting uses cheese as the inspiration for the canvas. The whole lineup of activities has something for everyone.
The Art of Cheese Festival runs September 25-28, 2025. Tickets are on sale now.