Baked by Melissa has turned tiny treats into big business. Time and again, CEO and NYT bestselling cookbook author Melissa Ben-Ishay has taken over the food conversation with her creative takes. From food trends to celebrating good ingredients, flavor is always paramount, regardless of the food’s size. With the latest Baked by Melissa treat, that little cupcake has an extra boost in every bite.
The newest treat hitting both the online and brick and mortar Baked By Melissa stores, are limited-edition Cottage Cookie Crunch bite-sized cupcake. As the name suggests, the icing is made with cottage cheese. The ingredient might not be in grandma’s recipe, but it is definitely one to try.
Cottage cheese has been having a moment. Instead of sneaking a container out of a lunch bag and hiding the bowl under the table, people are celebrating the protein rich food. From influencers sharing their favorite recipes to social media trends, the cottage cheese shelves were almost as bare as their egg counterparts.
The new Baked by Melissa limited-edition cupcake uses Good Culture’s Simply 4% Milkfat Classic Cottage Cheese. Before anyone pauses or scratches their head, the ingredient is baked into the cake. Not only does the cottage cheese add some additional protein to the cupcake, it adds an enjoyable texture to the crumb. The tenderness is even more appealing.
Additionally, there is a slight tanginess to the flavor. While not as powerful as a sour cream or crème fraiche, it has a little underlying flavor that brings balance to the sweet topping.
Contrasting the soft cake, the classic vanilla icing is sprinkled with chocolate chip crumbles. That little extra textural crunch adds to the overall eating satisfaction. It is almost like the best part of a chocolate chip cookie sandwich.
Since a splash of color makes everything more enjoyable, the cupcake is finished with a blue chocolate drizzle. The color choice is a nod to Good Culture. Plus, it is just fun to break up the white and brown with a bold blue.
While this special collaboration with Good Culture is short, it raises a question if protein-forward desserts could be the next trend. Favorite cereals, bars, and more have jumped into this food trend. Could desserts be the next category?
The limited-edition Cottage Cookie Crunch bite-sized cupcake will be available through June 13 at all Baked By Melissa stores in New York City. Additionally, the flavor can be order online for nationwide delivery.