While the classic lyrics of “school’s out for summer” can get cheers all around, the fun is the sun can become a little chaotic. From camps to vacations to just keeping kids busy, parents feel pulled in every direction. The Baskin-Robbins Parent Pass comes to the rescue with a sweet reward.
Sometimes a little break is all a person needs to make the day seem brighter. It could be a mindless scroll through social media. Others might find that moment of zen. However it is described, one thing is clear. People crave a break.
This summer, the Baskin-Robbins Parents Parent Pass is that permission slip to take a break. It might not be the girl dinner moment, but adults can, and should, go eat that ice cream without a scoop of guilt. Plus, the kids will be happy to get a special treat.
As Nicole Boutwell, vice president of brand marketing and culinary at Baskin-Robbins shared, “the days between the last school bell and the first day of summer camp can be long, loud, and full of 5 a.m. wake-up calls. That’s why we’re giving parents a break with the Parent Pass. It’s our way of saying, ‘You’ve got this—and we’ve got the ice cream to help you through it.’”
The Parent Pass is simple, on weekdays from June 16 through June 27, Baskin-Robbins Rewards members can receive $1.99 scoops. The promotion applies to any flavor in the case.
This special promotion will be successful for two reasons. First, it plays into the value conversation that continues to dominate the food world. People crave sayings. If the cost is too high, they will either skip the purchase or find a cost-saving alternative.
The price of $1.99 a scoop makes the purchase affordable. Even though it is an impulse buy, people are willing to splurge when the special treat brings smiles, and quiet, all around. That one scoop reaps bigger rewards.
Second, the Baskin-Robbins promotion reminds people what summer should be, fun. Although not exactly a spoonful of newstalgia, the concept can bring back all types of food memories. Parents can now create their own memories or traditions with their children. It is a full circle moment.
This summer, everyone is screaming for ice cream and Baskin-Robbins has the scoop of savings to make it happen. Ready to redeem your pass for a little taste of sweetness to make the summer even more enjoyable?