While uttering those three words might be hard on Valentine’s Day, Brach’s Conversation Hearts have new ways to express that love. The iconic seasonal candy celebrates that love is a universal feeling. The new Conversation Hearts Go Global have new flavors and sayings that cross continents.
Candy and Valentine’s Day are always the perfect pairing. That taste of sweetness often expresses what people have difficulty saying. From the first crush to the long-lasting love affair, a little gesture can be as meaningful as a grand moment.
As the number one conversation hearts brand, Brach’s appreciates that the food company needs to evolve as consumers’ preferences change. From embracing new flavors to using other languages, it is a global community that celebrates the love people have for one another.
According to Brach’s, “74 percent are interested in different flavors, and 73 percent are interested in different sayings.” Given that substantial number it is clear that people hunger for new food options. Luckily, the candy brand is ready to give them what they crave.
The new Brach’s Conversation Hearts Go Global include four new flavors, Passion Fruit, Piña Colada, Mango, and Peach. Additionally, the heart shaped candy includes 30 expressions in 13 different languages.
As Chad Womack, Director of Brach’s Seasonal Marketing at Ferrara Candy Company said, “Valentine’s Day this year falls on a four- day weekend for some, and while you may or may not be able to take a romantic trip to Paris or Italy, the new Brach’s Conversation Hearts Go Global are here to help you celebrate the holiday in a fun, meaningful way. Whether you’re planning a getaway, baking, decorating or simply enjoying some self-care this Valentine’s Day, Brach’s Conversation Hearts have always been a timeless treat.”
Even if some people might not understand the words, they know the sentiment. This little treat might even spark a desire to open that Duolingo app.
Beyond the words, the flavors deserve a moment of celebration. Adding the tropical flavors is a smart choice for Brach’s.
Given that some people decorate with the candies, it opens the door to creative pairings. Using the passion fruit flavor on a chocolate cupcake would be perfect. Also, a Pina Colada with a vanilla cake would be equally as tasty. It opens the conversation to many food combinations.
The Brach’s Conversation Hearts Go Global are available now. They join other seasonal offerings from the Ferrera candy brand. Check with retailers for availability and pricing.
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