Cocktail trends change more quickly than a master mixologist’s vigorous shake. While spritz cocktails are a popular choice on warm sunny days, not all libations are the same. For this summer, the “red passion” is filling the glass because it is Campari Spritz season.
Over the past couple of years, the spritz has been everywhere. Whether the trend began with the desire to bring a sip of the Italian coast to middle America or the appreciation for the effervescent cocktail, people love to toast the good life with a vibrant, refreshing taste.
While no one is canceling the Hugo Spritz, it is time for a bolder choice that is rooted in Italian tradition. Campari, considered the number one best selling liqueur by Drinks International in its 2024 report, wants to put the Italian aperitivo front and center on the table.
For those unfamiliar with the Campari Spritz recipe, the ingredients are quite simple. It is two parts Campari, three parts a traditional D.O.C. Italian Prosecco, and one part soda water. The ingredients are combined in the glass and garnished with an orange.
Since the cocktail is very simplistic, the best ingredients are vital to creating that perfect flavor. Campari is known for its bittersweet orange flavor with underlying spices. The liqueur strong pairs well with other ingredients that contrast the herbal notes.
When choosing a prosecco, it is best to look at the flavor profiles to create that desired balance. Hints of honeysuckle, juicy fruits, or even zesty citrus can help to mellow the bitterness. Although the classic Campari flavor should never be overshadowed, it is important to have counterpoint, which adds to the overall sipping enjoyment.
Since the Campari Spritz has two sparkling components, it is vital to allow the bubbles to release on their own. Over stirring is not beneficial. Those tiny bubbles need to rise to tickle the nose and entice another sip.
As a classic aperitivo, the cocktail is a lovely start to an event. From a lingering afternoon grazing through a cheese board or charcuterie platter to the opening note to a multi-course feast, the cocktail offers the versatility and light flavor that makes it an easy sipper.
With summer festivities in full effect, Campari will be celebrating all season long. Whether that large gathering is in a city or is just in small backyard in middle America, everyone is thirsty to enjoy a taste of the red passion.