For many people, there is nothing more simply enjoyable than a chocolate chip cookie. Whether dipped in milk or nibbled slowly edge to edge, the classic, sweet simplicity satisfies. Chips Ahoy Baked Bites gives cookie fans a new experience that will make them go back for another taste.
Chips Ahoy has been a staple in people’s pantries, lunchboxes, and dessert tables. Over the years, the crunchy, chocolate chip cookies have transformed in many ways. From adding more flavor to the recipe to supersizing the cookie itself, the popular food brand ensures that it never becomes boring.
The latest release, Chips Ahoy Baked Bites changes the conversation in two ways. First, it is a new shape. Second, it is a different flavor.
According to Chips Ahoy Senior Director, Sabrina Sierant, "The introduction of Baked Bites follows a year filled with delicious Chips Ahoy innovations from the Mmm-proved Original recipe reveal and Crunchy Gluten Free Cookie, to seasonal limited editions and Big Chewy Cookies. We're thrilled to introduce Baked Bites, which offers such a unique, soft and chewy snack for chocolate chip lovers, and wanted to treat fans to a truly immersive experience that celebrates the launch and this new and exciting product."
First, noticeable difference is the shape. These treats are squares which plays well with their brownie like texture. The little bites are poppable, fun, and engaging. It is easy to eat a couple without bringing up any negative thoughts.
Second, they are a more like a blondie dessert. With the chewy brownie-like texture and thicker consistency, they feel more indulgent. Although not great for dunking, they do taste delicious with milk or coffee. That slightly nutty taste without nuts makes the flavor quite enjoyable.
The new Chips Ahoy Baked Bites are launching with the blondie flavor. Additional flavors may join the line in the future.
The new treats will be hitting retailers soon. Sold in boxes of five snack packs, they are ideal for lunches, on the go snacking, or an anytime treat. The suggested retail price is $3.98.