Life is more exciting when it is full of flavor. Cholula, the number one Mexican hot sauce in the world, appreciates that the culinary adventurous is always ready to take flavor to the next level. With Cholula Extra Hot, flavor amplification transforms any dish.
The line of Cholula sauces is expansive. From the swicy Sweet Habanero to the mild green pepper, there is an option for any and every occasion. There is even a Cholula Reserva Tequila and Lime flavor. The combination of arbol and piquin peppers is adaptable to a variety of spice levels.
In recent years, people’s spice tolerance has grown. Even though some people might not be able to handle a serrano pepper, others gravitate towards higher levels on the Scoville Scale. The new Cholula Extra Hot is a nod to those people craving the extreme burn.
As said Valda Coryat, North America Vice President of Marketing for McCormick & Company explained, “Our fans took to social media to tell us they wanted a hotter variety of Cholula, and we heard them loud and clear. Cholula Extra Hot answers the call for more daring heat seekers, delivering an even bolder original flavor that you can add to any dish from eggs to tacos, from burritos to rice and beans, beverages, and more. We're excited to deliver authentic, Mexican flavor with extra hot heat so that people can continue to enjoy Cholula in new and exciting ways."
At the heart of the new flavor is the classic Cholula. It has just been amplified. Without falling too far into the extreme category, it is the extra kick that some people crave.
When thinking about pairing this hot sauce with other food, it can be as simple as a dash on eggs or something more complicated. Given the spicier flavor, it is best to use it judiciously, especially at first. It is harder to take spice away than to increase it.
Even though the flavor is more intense, it can be fun to find some creative applications. For example, a little dash into some caramel could be a fun topping for a flan or even a simply topping for an ice cream.
In a savory approach, it would be great used in a marinade for a skirt steak. Even if the heat is a little much for some, pairing it with a guacamole could help temper the fire.
Overall, there are plenty of uses for the Cholula Extra Hot. Food should never be bland and Cholula is always ready to rescue the flavorless.