Time to raise a glass to embracing life and a confident smile

For some people, a glass of wine is more than just another food and beverage pairing. It is a way to celebrate, unwind, or just enjoy. But, that glass of red wine can linger far longer than its simple enjoyment. Since a confident smile conveys more than frivolity, it is time to keep that expression brilliantly bold.

Sometimes certain pairings seem obvious but can go unnoticed. Many people love a glass of red wine with a big steak or a hearty pasta ragu. While those food and beverage concepts are delicious, the reality is that people need to think beyond the table. Just like a wine spill on a tablecloth leaves a mark, that luscious, robust wine can leave a remembrance on your smile.

Recently, Colgate partnered with the McBride Sisters Collection to showcase how a succulent red wine and a bright smile radiates confidence and brilliance at every occasion. The specialty offering ensures that everyone is ready to celebrate the moment as it comes.

According to Diana Haussling, Senior Vice President & General Manager, Consumer Experience & Growth, at Colgate-Palmolive North America, “We’re thrilled to partner with the McBride Sisters Collection because we both understand how important a bright smile is to helping people feel great about themselves and show up with confidence. And this collaboration is all about that — embracing life, enjoying a glass of wine, and knowing brighter smiles are ahead.”

For those drinkers who are unfamiliar with the McBride Sisters Collection, the wines are celebrated not only for their award winning flavor but for their willingness to set their own path. Ranked #27 in Wine Spectator’s Top 100 world winemakers in 2022, the founders appreciate that a great wine is the sum of its parts. From strong viticulture to creativity in the blends, the combination of all the elements ensures that every glass is stunning.

The brand’s signature Red Blend is nuanced yet approachable. From the juiciness of cherry, a slightly jammy plum, and a familiar vanilla, the balanced flavor makes it a beautiful sipper to enjoy during any and every occasion.

At the core of this wine is the McBride Sisters confidence. They appreciate that not only does confidence influence people’s perspective, but it radiates inwardly and outwardly. Brillance will always sparkle in a sea of sameness.

To celebrate that confidence, the McBride Sisters Collection x Colgate Optic White Limited Edition Set is the must have item for red wine season. The special collection features a McBride Sisters Collection Red Blend, Central Coast 2020, a sleek compact mirror, and two next generation Colgate Optic White Overnight Whitening Pens.

While this set might be a little unusual, it is a great option for people who want it all. There is no reason to pass on a great glass of wine because it could dull a smile. Life is meant to be enjoyed and people can have it all.

The specialty offering is available at McBrideSisters.com. It retails for $49.99 and is available while supplies last.