Coors Light Beer Bows wrap up the gift people really want this holiday season

Holiday gift shopping can be stressful. From the hottest items being sold out to the crowds in the stores, some people can throw their hands up in frustration. With the Coors Light Beer Bows, the concept is simple. Just put a bow on it and call it a day.

Many people love seeing the joy that the perfect holiday gift brings. There is something that captures the holiday magic when a person appreciates that gesture.

On the other hand, there are moments when the gift falls flat. Grandma means well with that handmade sweater, but it will never be worn. Your brother might think that it is funny to give you’re the world’s worst cook apron. Unlike a White Elephant gift, the bad gifts are ones that will find their way to the charity bin at some point.

This year, Coors Light wants to make any and every gift the one that people want. For the beer drinker, this little decoration turns even the worst present into the best one ever.

According to Marcelo Pascoa, vice president of marketing, Coors Family of Brands, “Whether it's shipping delays, crowds, or the stress of finding the perfect present, there's nothing chill about holiday shopping. So for the Coors Light fan in your life, our Beer Bows transform your not-so-great gift into something special worth celebrating.”

To be clear, this item is more than just a bow. The specialty bows come with a “Surprise Gift Bundle.” The bundle includes special Coors Light merchandise and a gift card for beer.

The special holiday items will be available via shop.coorslight.com starting on December 4 at 12 p.m. CT. They retail for $15. The supply is very limited. A total of 50 bows will be sold over the promotional period.

If you miss out on the Coors Light Beer Bows, do not fret. There are plenty of other Coors Light merchandise available for holiday gifting.

Ready to wrap up that holiday shopping with just a click? Sometimes the best present is the simple one.