Deep Eddy uses one key factor to differentiate itself from other flavored vodkas
Whether served simply on the rocks or shaken into a cocktail, vodka tends to be a versatile spirit. Flavored liquors continue to secure more shelf space, and drinkers appreciate that all bottles are not created equal. As the flavored vodka leader, Deep Eddy celebrates its unique approach that ensures it will always be the tops in the category.
When people think about Texas food and beverage brands, the concept of everything is bigger and better in Texas often applies. It is more than the legacy of King Ranch or the boots of Big Tex at the State Fair. The Texas mindset is to stand out in a crowd, forge a new path, and otherwise do it better than anyone else.
For over a decade, Deep Eddy vodka has blended its Texas roots and its commitment to provide creative, versatile flavored vodkas. While the name might refer to a traditional at a local swimming hole, it is more than just fun and games for these distillers. The brand is committed to providing the best possible spirit.
Looking at the Deep Eddy line, the brand focuses on flavored vodka. While there is a tradition unflavored option, most people are more familiar with Lemon, Ruby Red, Sweet Tea, and even Cranberry varieties. Currently, the line includes eight vodkas.
Having recently visited the Deep Eddy distillery and its tasting room, the spirits brand puts care and craft into every bottle. It is imperative that the flavors are clean, crisp, and well-balanced. Starting with a good vodka is key, but the fruit flavorings need to be adaptable to being used in a cocktail or drunk on their own.
As a Deep Eddy spokesperson explained, “simplicity and versatility are core to our brand and Deep Eddy Vodka is made to pair with a host of other spirits and mixers. So, whether you drink original, lemon, lime or ruby red, straight, on the rocks, or in a cocktail like a martini, mule or bloody mary, our products deliver fun, and pure enjoyment.”
In some ways, the fun is part of the brand. While there is a laid-back vibe to the easy drinking spirit, it is meant to capture the enjoyment of a day spent with friends, a night that feels endless, and a weekend that will become a favorite memory.
Whether people grab a bottle and shake their own signature cocktail or use inspiration from the Deep Eddy Tasting Room, the various flavors lend themselves to a multitude of uses. For example, many of the flavors play into seasonal cocktails. From a cranberry for the holiday table to the Sweet Tea for a summertime sipper, the adaptability is key to consumers always having a bottle behind their bar.
While Deep Eddy has a command on the flavor vodka market, the beverage brand appreciates that it needs to evolve. From limited edition flavors to expanding its permanent line, the company appreciates that product innovation is key to solidifying its position in the market. The corporate team is always looking ahead.
As a company spokesperson shared, “As the leader in flavored vodkas, Deep Eddy is consistently developing and testing additions to its lineup that already include popular options such as Deep Eddy Lemon, Deep Eddy Ruby Red, Deep Eddy Lime and more. While we aren't necessarily chasing trends as we look to expand our flavor lineup, we do take into account the input of our consumers as well as partner accounts as we consider what flavor to bring to market next. One thing that remains consistent is our commitment to using real ingredients in all of our flavors, a differentiator in our category.”
The real ingredients is key to the drinking enjoyment of Deep Eddy vodka. It makes the spirit an easy sipper when served simply over ice with a fresh fruit garnish.
Additionally, those real, clean, crisp flavors allow the vodkas to work when in creative cocktails. Similar to how a chef builds a great recipe with real ingredients, the idea works with cocktails. While the liquor is the foundation, the flavors find balance with the spirit.
From highlighting the sweetness in a fruit forward cocktail to playing off some savory notes, there are plenty of options. Personally, the classic lemon with a little fresh time, a hint of lavender, and splash of soda is perfect on a warm afternoon. For the holidays, the cranberry with sparkling water and a sugared rosemary sprig and fresh cranberries is quite festive.
While people often have their favorite flavor in the line-up, Deep Eddy is open to expanding its line. Currently, they do not have a tropical fruit flavor nor do they have a savory forward option. Both concepts would be a welcome addition.
For now, pour a bottle of Deep Eddy and be swept away by the flavored vodka leader. Whether there is a river to float down or the adventure is landlocked, this spirit invites everyone to embrace a full flavored experience that feels as big as the Texas sky.