The classic catch-phrase, it’s not delivery, it’s DiGiorno might be part of advertising lexicon, but the brand continues to rise to food trends. With its latest pizza offering, the crisp, crunchy crust brings an elevated restaurant quality pizza to the table within minutes of that craving hitting.
While pizza toppings often get the big reaction, the reality is that pizza crust is the foundation for great taste. Anyone who has had a floppy slice or a doughy debacle knows there is never enough cheese, sauce, or toppings to make up for that mistake.
Recently, DiGiorno has focused on its flavor innovation. From croissant to ranch collaborations, the food brand understands that consumer crave variety from the company that they trust. When that familiar logo has many options, it can be fun to pick a new pizza to pair with that classic favorite.
The newest pizzas joining the DiGiorno line are the Wood Fired Style Crust Pizzas. Available in four flavors: DiGiorno Wood Fired Style Crust Four Cheese Pizza, DiGiorno Wood Fired Style Crust Italian Meat Trio, DiGiorno Wood Fired Style Crust Supreme Speciale Pizza, and DiGiorno Wood Fired Style Crust Premium Pepperoni Pizza, these options have a crisp crust that highlights the various toppings.
As Kimberly Holowiak, Senior Brand Manager for DiGiorno, explained, “DiGiorno is known for consistently delivering a fresh-baked taste and crust innovation, and Wood Fired Style Crust Pizza is no exception. This new crust offers everything people love about wood-fired pizza—the crisp, the chew, the char—all without ever leaving the house or using pizza oven. This new pizza is yet another example of how we’re pushing the frozen category and meeting people’s dynamic tastes.”
The key to these pizzas is the contrast in the textures. The crispy, chewy crust makes everything else pop. From the gooey cheese to the pepperoni, it all works well on the slightly charred crust.
Few people have a pizza grill in the backyard and going to a restaurant might not always be feasible. Again, DiGiorno found a way to bring a pizza trend to the masses in an approachable way that makes sense.
What could be next for the food brand? Whatever flavor comes next, everyone will be hungry to try it.