When food brands can make a pop culture connection, that delicious treat tastes even sweeter. Recently, Drumstick partnered with John Cena and the WWE to introduce a new concept to sweet snacking. When it is time to put a flying shoulder block on dry, boring treats, Drumstick has you covered.
In recent years, Drumstick has leveraged fun, engaging campaigns to re-energize people’s love of those frozen desserts. The handheld, creamy, chocolaty, and nutty treat captures a taste of newstalgia. From the treat enjoyed at school lunch to the summertime favorite, everyone has a memory of eating that perfect cone.
While all those sweet memories fuel a craving for that comfort food, there are some people who do not melt for the frozen treat. Grabbing a bag of bland pretzels or mouth drying popcorn seems more convenient. Anyone who appreciates that better flavor leads to more eating satisfaction understands that empty snacking deserves a smackdown, or snackdown.
In partnership with John Cena and the WWE, Drumstick is kicking off the ultimate “Snackdown.” As seen n this clip, it is time to give an “attitude adjustment” to dry snacks.
Speaking about his collaboration with Drumstick, John Cena said, “It is such an honor to partner with Drumstick. This campaign brings the Snackdown to WWE lovers kicking off at WrestleMania, but the action doesn’t end there – fans can follow along all summer long for even more Snackdown surprises. Personally, I’ve loved Drumstick since they were the most coveted treat in Jr. High! I’m grateful to get to bring two things I love together under one roof.”
The Drumstick fun will continue throughout the summer with the “Snackdown” culminating in an epic Snackdown Champion. While the brand will be revealing tasty tidbits throughout the promotion, fans can only hope that there will be deliciousness for everyone.
Collaborating with the WWE and celebrating such an iconic summer event, like SummerSlam, is a smart choice for Drumstick. Not only does it put the iconic snack into the hands of fiercely loyal fandom, it is another celebration of ice cream and summer fun. Finding ways to reenergize a classic dessert is vital for a brand to keep its revelance across demographics.
The Drumstick, John Cena, and WWE celebration will continue all summer long. Check out Drumstick’s social media channels for more information on promotions.