Being a football fan often comes with certain superstitions. From the special game day jersey to the particular spot where the game is watched, true fans know that each and every action can have an impact on the outcome, hopefully positively. General Mills brings together two well-known football families to inspire all the fans to share their game day food wins.
From the first bite of the day to the celebratory treat after another big win, food is part of football. While the players give their all on the gridiron, fans want to do their part to support their team. From the Green Bay fans who fill plates with the best Wisconsin Cheese to Kansas City fans with their favorite barbecue, people have food traditions.
Some of those recipes have been passed down from generation to generation. It is much as part of the tradition as knowing which quarterback had the best passing average over the past 10 seasons.
As the NFL season ramps up to the playoffs, General Mills brought together two football families to show that rivalries can be put aside over the love of great food. With the help of some favorite brands, everyone can bring some flavorful fortune to game day.
According to Dayna Needham, Manager, Brand Experience, Portfolio and Division Events at General Mills, “For the past two years, the Watt and Kelce families have been our MVPs, helping us create unforgettable experiences that connect consumers to our products in meaningful ways, from the Watt brothers’ Old El Paso taco creations, to the Kelce's one-of-a-kind Kelce Mix cereal, and Donna’s beloved Pillsbury recipes. Now, we’re inviting football fans to share their game day superstitions and traditions, to ensure everyone wins on game day.”
From a bowl of Lucky Charms to kick off the day to a plate of Old El Paso Tacos for halftime and a stack of Pillsbury cookies to celebrate an epic win, there is a winning combination to be eaten. Additionally, many of the General Mills brands have curated special offerings to help fans get the most out of their game day.
Hopefully, fans will share their special food traditions, or superstitions, with others. Just like tailgating in the stadium parking, sharing the various dishes creates a deeper bond. Stories are told, laughs are had, and cheers are even more boisterous.
Ready to start that food game plan? General Mills has you covered for every down.