As people resolve to change their habits, a food or beverage swap can help make that transition easier. Halo Top entices people to pick up the spoon, instead of picking up that glass.
Available today, the Halo Top Swap Kits invite people to take a new approach to Dry January. Instead of feeling that the deprived, the idea is to substitute a treat that does not derail balanced lifestyle choices.
According to their findings, “83% of Americans participating in Dry January develop a sweet tooth when they are not drinking alcohol and 40% of Americans participating in Dry January crave ice cream more when not drinking alcohol.” Halo Top wants to be that pint of frozen dessert to satisfy that craving, which is why it created the Halo Top Swap Kits.
Ryan Roznowski, Director of Brand Marketing said, “Halo Top has always been about carefree indulgence, encouraging our fans to live life to the fullest. When we learned Dry January often leads to intense cravings for sweets, we knew there was a fun way we could step in and help. Our light ice cream is lower in calories, lower in sugar, and is a good source of protein, so Halo Top fans can feel free to indulge – especially if they are looking for something to stand in for their glass of wine or night cap.”
What are the Halo Top Swap Kits?
Created in collaboration with a certified sommelier and alcohol flavor expert, the Halo Top Swap Kits are designed to feed those cravings without breaking the Dry January resolution. The rebranded flavors are fun, festive, and curb those cravings. While it is not booze, it feels a little indulgent, which can keep people going through Quitters Day and beyond.
The Halo Top Swap Kits feature four of its signature flavors. From the person who enjoys that glass of wine to the person who thirsts for the espresso martini, it is time to dig into that smooth, creamy deliciousness. The combinations are: Halo Top Strawberry for Pinot Noir, Halo Top Chocolate Caramel Brownie for Old Fashioned, Halo Top Sea Salt Caramel for Reposado Margarita, and Halo Top Cookies and Cream for Creamy Espresso Martini.
The most obvious swap is the Halo Top Chocolate Caramel Brownie for the Old Fashioned. The classic cocktail is robust yet nuanced. With the frozen dessert, the dark chocolate and the caramelized brown sugar have depth and complexity. It invites people to savor every spoonful.
While all these flavor combinations work, the Halo Top options do not derail other resolutions. Since the frozen desserts are calorie conscious no one has to worry about spending extra miles on the treadmill to work off those swaps.
The Halo Top Swap Kits will be available online via HaloTopDryJanuary.com. If they are sold out, do not fret. Anyone can grab a pint of Halo Top and do their own Dray January swap.