The food world can be fickle. One day the brand is on everyone’s lips and, the next day, it has disappeared from memory. The companies that are more than a phrase, promotion, or pop culture moment become the craveable flavor that is always stocked in the kitchen. Halo Top is ready to prove to all, even those disbelievers, that their frozen dessert will not just melt away.
Dessert is an interesting food topic. Words like indulgent or decadent are contrasted with concepts like willpower and cravings. That push and pull of what people want versus what they should eat feels like a never ending battle. Finding that balance between good and good for you is more difficult than balancing the scales of justice.
Halo Top has always been that frozen dessert that fills a gap. The lower calorie option has a freezer full of creative combinations that give people what they want, a dessert that does not have them running a marathon to counterbalance the calories consumed.
Earlier this year, Halo Top added a Mix-Ins line. These flavors amplified the indulgence. From cookie dough to strawberry cheesecake, the layers of ingredients combined with great texture makes these offerings feel like something from a local ice cream shop.
Speaking about the brand, Ryan Roznowski, Halo Top Director of Brand Marketing said, "Halo Top has always been about giving ice cream lovers everything they crave – all the rich, creamy indulgence of traditional ice cream without compromise. Every bite is as satisfying as it is delicious, with lower calories and a good source of protein. These new pints take that to an entirely new level by packing mix-ins into every single bite, while still being half the calories of other brands out there.”
While those words are convincing, the realty is that tasting is believing. Halo Top wants to put a pint in everyone’s (a lot of people’s) hands. Now through March 20, the food brand is giving aways 80,000 free pints. Visit HaloTop.com/firsttaste to claim one of the free food offers.
Although few people will turn down free food, it is more than a freebie. Halo Top believes that once people taste the frozen dessert, they will turn from skeptics to believers. It does not mean that the over the top sundae will be booted from the table forever. Instead, the company wants to get people to appreciate that there are flavorful options that can fit into any and every situation.
As people post their thoughts, opinions, and more online, it is about the conversation not just the result. Being open to new food, being willing to try, and seeing that food is a vast, diverse world is good for everyone.
Ready to pick up a spoon and dig in? Halo Top has a pint for you, if you are willing to mix it up a little.