Food innovation needs to be more than just a gimmick. While flavors trend easily, changing people’s minds about a different category of food takes more than a splashy campaign or a celebrity endorsement. With the new Impossible Steak Bites, it is about the eating satisfaction that has converted people to the plant-based alternative.
Impossible Foods has been a leader in the plant-based alternative food category. When the idea of a swap for red meat was in its infancy, the company understood that it needed to be more than just some minced vegetables formed into a patty. People were tired of bland, boring plants that never satisfies that craving for a big juicy burger.
Over the years, the brand has evolved beyond just that ground beef alternative. Looking at what people crave about eating beef, sausage, or chicken nuggets drove each product launch. It was not just a substitute that would “make due.” It was an alternative that would even satisfy the most diehard carnivore.
The Impossible Steak Bites are the latest innovation from Impossible Foods. Showcased at Natural Products Expo West, the pre-cooked bites allow cooks to explore more recipe creations. Capturing the texture, and taste, that bite sized plant-based meat offering is juicy and tender.
Speaking about the newest offering, Peter McGuinness, President and CEO of Impossible Foods said, “Our steak bites are first and foremost delicious. They’re also packed with protein, no cholesterol, and less saturated fat versus the animal. You’re not going to find a better plant-based steak option than that. It’s a real testament to our advancements in R&D. Achieving the right balance of amazing taste and great nutritional value is what people want and need, whether you’re a meat eater or not.”
The key to these steak bites is that the seasoning is versatile. Whether served in a taco, ramen bowl, or with some Just Eggs, that blend of herbs and spices makes it feel meaty. While they can have some additional seasonings added, the base flavoring ensures that the taste satisfies.
Additionally, it is texture that has people coming back for more. With a crumble or sausage, it is easy to create a meat-based alternative. Capturing the grain of a steak bite is more difficult. Impossible Foods has found a way to make that happen.
While non-meat eaters will happily grab a package to try, the current climate might be the perfect time for carnivores to turn to the plant side. If Impossible Foods can maintain its costs, this segment could be ripe for a boost. With consumers continually looking for a deal, plant-based meats might be the savings solution in their shopping cart.
Impossible Foods Steak Bites are hitting stores soon. Additionally, the food will be coming to restaurants. Check with the brand’s website for more information and store availability.