Sipping smooth Jameson Irish whiskey is not limited to just a holiday or a particular season, but everyone feels more connected to the Emerald Isle in the Springtime. The recently released Jameson Triple Triple celebrates the nuance of the iconic whiskey and the flavor offers the versatility that drinkers want.
Whiskey drinkers love to parse terms. From barrel aging to blends, the intersection of art and science makes each release even more exciting. As distillers can push boundaries, drinkers follow their journey to another exhilarating drinking experience.
Jameson is rooted in history. At the same time, the spirit brand appreciates that it needs to evolve. Choosing to experiment with barrel takes that every day spirit into another category. Instead of just the shot at the bar or the foundation of a cocktail, it can be a slow sipper that invites people to let the lips loosen and tell a tale worthy of an enjoyable night.
The Jameson Triple Triple is a versatile spirit that is equally enjoyable over a large cube or combined into a cocktail. Using different casks in the aging process allows the spirit’s signature smoothness to be multiplied.
As Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey explained, "Jameson is rooted in bringing people together and there's no better time to grab your family and friends to enjoy a Jameson together than St. Patrick's Season. St. Patrick's Day is more than just a day to us. It really is a season full of celebrations and moments to be shared together. We thought there was no better time to debut the latest member of our family - Jameson Triple Triple - than during our favorite time of the year."
Specifically, the Triple Triple uses both ex-Bourbon and Sherry casks in the aging process. The resulting whiskey has a toasted almonds nuttiness that feels a little more approachable. With a hint of toffee sweetness and even a touch of sweet bitter from cacao, the whiskey feels more rounded.
The smoothness is always apparent, but there is an underlying sophistication to this release. Even though the familiar Jameson notes are always there, it invites conversations. Drinking a pour might not bring the gift of gab like kissing the Blarney Stone, but it will make any event more spirited.
Since the Triple Triple is enjoyable in a cocktail, as well as on its own, the Jameson Ginger and Lime is a great way to introduce the newer variety. This classic Irish cocktail celebrates simplicity with a little kick from the spicy ginger. No, it will not turn your hair red, but it could get you a little flushed in the cheeks.
Jameson Ginger and Lime
Ingredients:
1 Part Jameson Original
3 Parts Ginger Ale
1 Lime Wedge
Method:
Fill a highball glass with ice and add Jameson Original.
Top up the glass with good-quality ginger ale and stir briefly to mix.
Squeeze in a large wedge of lime, then drop it into the glass.
Jameson Triple Triple retails for $29.99 and it available at most major retailers as well as Instacart and ReserveBar.