When it comes to KFC, two items are iconic. First, the Colonel’s smiling face is front and center in every restaurant experience. Second, the infamous 11 herbs and spices make that fried chicken the most delicious flavor. Now, both of those items can be part of everyone's daily routine with KFC toothpaste.
Some food ideas come out of left field. It might sound a little silly, but they strike a chord with true fans. Even if they do not consume a particular item, the image is saved on their grid, the memorabilia is put on the shelf, and the experience is talked about for years to come. These moments separate the true fan from the person who just joins the bandwagon.
Launching today, the KFC Toothpaste and specialty electric toothbrush are those items. To be clear, this item is not an April Fool’s Day joke. It is available on hismileteeth.com. The Hismile x KFC Toothpaste is $13 and the Hismile x KFC Electric Toothbrush is $59.
An herbs and spiced toothpaste was not on the bingo card this year, but it is a fun promotion. Maybe it is like people who brush their teeth to avoid eating an extra serving of dessert. This KFC flavor could curb a fried chicken craving when a restaurant is not available.
Truthfully, there will be a ton of people who will purchase this item. The toothpaste might not be part of their wakeup morning routine, but the electric tooth brush is a must have for the KFC fan. Who doesn’t want to bring the Colonel into their daily ablutions?
This special fun offering comes on the new menu items of the Mashed Poppers and the Dunk It Bucket. Blending menu innovation with fun promotions is key for the KFC brand to retain its place as the superior fried chicken restaurant. While nothing will ever replace the Original 11 herbs and spices, the brand needs to blend classic with new food choices.
Looking ahead for the KFC brand, the company would be smart to leverage more of these crossover promotions timed to relevant events. Launching the Dunk It Bucket during basketball season is smart. Maybe there could be a slugger sandwich for baseball season.
For now, snag one of the KFC toothpaste and toothbrushes before they disappear. Just like the fried chicken placed on the dinner table, they will be gone in a flash.