While many people are running to theaters to watch Disney’s Lilo and Stitch, King’s Hawaiian has a new offering that brings a taste of the Big Island to the home today. Ready for a taste of the new Ube Coconut Rolls.
King’s Hawaiian has been a staple in people’s homes. From a sides with a Sunday supper to the foundation for a signature slider, there are so many uses and recipes for the sweet, soft rolls.
The newest, limited-edition flavor, King’s Hawaiian Ube Coconut Rolls, in partnership with Disney’s Lilo and Stitch, are a must buy for several reasons. First, the flavor is impeccable. That hint of coconut is subtle but it is there. That flavor adds to the roll’s versatility.
For example, the coconut note makes this roll a great choice to use with a pulled pork. A simple, non-sauce pork with an Asian style slaw would be delicious. Even a little extra spice or a punch of brininess would add some nice balance to the roll’s sweetness.
Another option would be to use some SPAM in an open face sandwich. While SPAM has its own collaboration with Lilo and Stitch, a fried SPAM with some soy, gochujang, and even a sprinkle of furikake would capture that island vibe in a delicious way.
Overall, the limited-edition flavor is a smart choice for King’s Hawaiian. Ube is more than just a trending food, it is a staple in island culture. While Ube is a regional twist on a classic potato roll, the reality is that food brand can blend trends with tradition. While this launch is part of a pop culture moment, people want some excitement on the table. This particular offering is capturing that scenario.
The limited-edition King’s Hawaiian Ube Coconut Rolls will be available exclusively on the King’s Hawaiian website starting at June 2 at 9 a.m. PST. There is a limit of two-pack per purchase.
Could the specialty flavor see a larger rollout at a later date? If the response is big enough, there will be a demand to bring this Ube Coconut flavor to the shelves.