Kordell Beckham becomes Chief Fantaseez Officer and facilitates Cheez-It dreams
For some people, their food fantasy can turn into a flavorful reality. Kordell Beckham experienced that ultimate snack dream come true. As the new Cheez-It Chief Fantaseez Officer, he is opening the playbook for snack lovers to score the ultimate food experience.
Food flavors special memories. It could be that Cheez-It bowl served with tomato soup on the first snow day or maybe that snack is the lucky charm to the earning the championship football trophy. No matter the scenario, a flavor, crunch, or texture can instantly bring all those special memories back.
That deeply rooted connection between food and culture is why people are so attached to particular brands. From fashion to constantly having a box in the pantry, it is more than just satiating a hunger. Loyalty is key.
Kordell Beckham showed his love of Cheez-It snacks. While he sought and found a partner on Love Island, he never doubted his connection to the iconic snack food. It is one of the reasons why the brand partnered with him on a special flavor.
The partnership continues with Beckham being named Chief Fantaseez Officer. As part of this year’s Cheez-it Citrus Bowl, snack fans have the opportunity to dream big. The Cheez-It 100% Real College Football Fantaseez could impress more than the score in the big game.
Cheez-It fans can submit their idea for the ultimate Fantaseez to cheezit.com/footballfantaseez. Whether it is getting married at the Citrus Bowl, channeling that inner sports broadcaster, or maybe planting a Cheez-it flag mid-field, the creative ideas need to go big. With all the chaos in the college football standing, these ideas need to compete with the unlikely college football season.
As part of this Cheez-It promotion and part of his role as Chief Fantaseez Officer, Kordell Beckham graciously spoke with FoodSided. Beckham is hoping people go all out in their application ideas.
He said, “we’re making dreams come true just like my dream came true. I spoke it into existence and it happened. Whoever is the cheesiest will get that opportunity from Cheez-It.”
Although no one will have to secure themselves away in a villa for weeks on end, these submissions need to set themselves apart. It is more than just a simple ode to their favorite flavor. Beckham mentioned that he has no idea what people will do, but he knows that the creativity will be off the charts.
Sometimes that creativity or willingness to see beyond the traditional path can reap big rewards. In his personal life, Love Island was a leap of faith, but he found a partner who makes his life more complete.
When asked about being vulnerable and open to having a relationship play out on a series, Beckham shared “people are very, very invested (in our relationship). Obviously, we gave them a little taste of the relationship and now they want to see how we grow and strive to become more than what they saw. I’m here for it.”
Beckham continued, “There is no pressure because we are staying true to ourselves. It is still us being us. How we started is how we ended. Now, it is just about living our lives together, growing tougher, and enjoying the dream that we achieved.”
While they might have been in a love bubble on that island, the real world holds all types of new flavors to explore. Since Beckham is a Cheez-It super fan, was it imperative for Serena, his significant other, to love that iconic snack food?
He said that she likes Cheez-It snacks but has her own flavor preferences. “I introduced her to the Duos and she likes those flavors. She loves hot and spicy flavors.”
Having some commonalities can be helpful for a long lasting relationship. Beckham goes back to some advice that his father offered him a long time ago.
Beckham revealed, “my pops told me, be the best. You do not switch it up for anyone. You are who you. You cannot change that. You do not change it if they do not like it. You will have people that will dislike you and people that will love you. It is all about not letting it distract you from what you are doing.”
For anyone who is thinking about putting their heart on the line and trying to maroon themselves in a relationship on Love Island, Beckham recommends they stay true to themselves. “Do not try to give the fans what they want because you are on a TV show. At the end of the day, you are there for yourself and to find love. Take it from me, you can find love.”
While Kordell Beckham has his happily ever after, Cheez-It fans are hoping their dreams will come true, too. Ready to turn your Fantaseez into a satisfying reality? Life is too short to not pursue those flavorful moments.