Kraft Mac and Cheese’s newest flavor innovation is just what fans want

Kraft Mac and Cheese launches an Everything Bagel flavor
Kraft Mac and Cheese launches an Everything Bagel flavor | Kraft

While the blue box is the iconic food that everyone knows, Kraft Mac and Cheese understands that it needs to evolve with food trends. The new offering to hit store shelves transforms a favorite flavor into a savory meal that everyone craves. Everything is better with mac and cheese.

Even though classic mac and cheese might be the ultimate comfort food, flavored mac and cheese has soared in popularity. It is more than a handful of bacon stirred into the bowl or a dash of hot sauce to amplify the heat. People want every bite to be bold, different, and memorable.

The newest Kraft Mac and Cheese flavor is Everything Bagel. That savory seasoning combination highlights the ooey, gooey goodness of the iconic dish.

Speaking about the new offering, Sara Roashan, Associate Director of Innovation for Kraft Mac and Cheese said, “As a consumer-obsessed brand, our goal is to introduce new products that deliver on what our fans are craving. Last year, we launched a contest to give fans a forum to share what flavors they would want to see from us. After receiving hundreds of requests for an Everything Bagel flavor, we’re thrilled to officially introduce it to the world.”

The dish takes the traditional bagel flavor and seasonings the pasta and sauce. From the garlicky notes to the hint of onion, the balanced combination of ingredients boosts the classic cheese and pasta. It is an idea that makes perfect sense and one that should have come sooner.

Unfortunately, there is only a limited drop of the specialty flavor. On November 25 at 5 a.m. CT, preorders open. There will be less than 15,000 boxes available. Needless to say, those boxes will be gone in a flash.

If someone misses out on the food drop, consider creating the flavor at home. Many seasoning brands have an Everything Bagel blend. If that option is not available, create your own combination.

Mac and cheese is a great foundation for a multitude of flavors. From spicy to savory, the classic flavor is not the only option for the plate. For a bold option, sprinkle some furikake on top. That seasoning will change how people enjoy the comfort food.

The Kraft Mac and Cheese Everything Bagel Flavor will be exclusively available on Walmart.com. The suggested retail price is $1.58.