Whether it is a resolution, a habit, or just a thirst, many people turn to Liquid I.V. as their preferred water enhancer. To kick off the new year, the brand is offering both a new flavor and a sense of calm with every sip.
One of the biggest hurdles with drinking enough water is that the flavor is bland, boring, or just blah. Even though a sparkly tumbler can make a statement, it does not necessarily make people want to drink more.
In a world where food and beverage pairings make for exciting conversations, people want flavor with what they eat and drink. Adding an enhancer to water is often a popular choice.
Many people turn to Liquid I.V. for its flavor. From a simple strawberry to the sweet golden cherry, people appreciate the variety that the brand offers.
To kick off the new year, the brand added a new flavor, Raspberry Lemonade. The all-new Hydration Multiplier Sugar-Free flavor brings a bright, refreshing sip of summer to the doldrums of winter. The flavor is slightly tart, bright, and sweet. It might not be freshly squeezed lemonade, but it captures that vibrancy that people need on a dreary day.
In addition to the new Raspberry Lemonade flavor, Liquid I.V. members will receive an email code for 3-month free Calm subscription. The Liquid I.V. x Calm Hydration Starter Kit is available online at liquid-iv.com.
The partnership with Calm is a great way to tie hydration resolutions to mindfulness. Many people might have a word of the year, a desire to stop the noise, or otherwise take a break during the day. Pairing drinking water with that moment to regroup might be the concept that keeps people thirsty to keep those commitments all year long.
More information on the new flavor, Calm partnership, and other offerings can be found online.