While the Big Mac and the World’s Famous Fries might be many people’s signature combo meal, the reality is that McDonald’s understands that chicken continues to surge in popularity. The new McCrispy Strips and Creamy Chili Dip have people adding a new flavorful chorus to that classic badabababa.
In the quick service restaurant world, chicken has taken over the conversation. Sandwiches, nuggets, and even accompanying sauces have people skipping the burger for another protein. Even though there seems to be a new offering every month, there is plenty of room in the market for all the new food offerings.
When McDonald’s launches a menu item, it is never a whim or a response to market pressure. Its decision to launch its first new permanent menu item in four years proves that chicken is not just a trend or a war that will be leaving the table soon. The chicken craving is here to stay. Now, it is for McDonald’s to make its offerings the best in the business.
Speaking to the new food items, Alyssa Buetikofer, Chief Marketing and Customer Experience Officer at McDonald’s said, "Since stepping into my new role as a leader of the U.S. business this year, I've been excited for fans to get to experience our additional chicken offerings. The demand for chicken strips has been remarkable to see across the industry, so we knew we had to deliver something so craveable that it was worth the wait. We took our time, listened to our fans and created a product we knew they would crave. And the best part is we’re just getting started.”
The new menu item is the McCrispy Strips. The McDonald’s version has a bold black pepper flavor. That ingredient in the crispy batter ensures that every bite awakens the palate. Adding ingredients to each component of a dish ensures that ever bite satisfies. It might seem simple, but it is essential to creating the best bite of food.
While the McCrispy Strips are delicious on their own, the new Creamy Chili Dip is a gamechanger. Swicy foods are more popular but the creaminess to this sauce makes it stand out in the crowd. The spicy note might be a little tamer with the creaminess, but that luscious mouth feel is just as enticing.
Additionally, the savory and slightly sweet note pairs well with the black pepper. Finding ways to elevated the whole eating experience is vital to get guests to order time and again.
Although everyone will want to grab this new food item, Buestikofer’s statement teases more chicken menu items. Whether it is strips, nuggets, or sandwich, that hint seems to be good news for guests. Menu innovation is just as important as a value meal's ROI.
New menu items entice people to make a special visit. Additionally, it keeps loyal fans engaged by giving them lots of options. Even if the new food items are just sauces, everyone will rush to get that first taste.
The McCripsy Strips with Creamy Chili Dip will be available starting May 5. Check with restaurants for availability and pricing.