Growing up, milk was a constant at every meal. From filling the cereal bowl at breakfast to that tiny carton at school lunch, the old saying that milk does a body good was ingrained into the food mantra. Over time, that simple dairy beverage has evolved. With Milk50 by DairyPure, dairy lovers have a health conscious alternative that is full of flavor.
Food trends can ebb and flow. One minute people crave full fat, highly caloric options and the next moment the only thing on the plate is a pile of greens. Keeping up with what is in, out, or jumped the shark can be difficult.
Switching to plant based food and beverages has taken over the conversation. Those lifestyle decisions were sometimes based on limited options, especially when people wanted a lower calorie dairy drink. But, the highly processed plant-beverages have some people wanting to return to the simple, straight forward dairy milk that they remember. With Milk50, the beverage brand offers the balanced, lower calorie option people have been thirsty for.
According to Rachel Kyllo, Chief Marketing Officer of Dairy Brands at Dairy Farmers of America (DFA), “Milk50 is revolutionizing the dairy aisle with real dairy milk that addresses the top concerns of health-conscious consumers – calories and sugar. While some people switched to plant-based alternatives seeking lower calories, they've been forced to compromise on both taste and nutrition. Now they don't have to settle for less."
Available in three flavors, original, chocolate, and vanilla, Milk50 is a lactose free, reduced calorie milk. To be clear, this milk does not have the same viscosity as a whole, full fat milk. The mouth feel is similar to a skim milk.
Overall, the Milk50 is enjoyable. Given the lower calorie and higher protein, it is a swap that does not feel like a sacrifice. Everyone knows that swaps that do not satisfy will not be a repeat purchase. Whether poured over cereal or drunk on its own, it is a tasty lower calorie, lactose free alternative.
Personally, the vanilla flavor works well in coffee. Instead of an over processed creamer, the vanilla adds a hint of sweetness without becoming a sugar bomb. The chocolate works equally as well as a mocha alternative.
Also, the vanilla Milk50 works well in a smoothie. Instead of a heavy yogurt, it keeps the blended drinker lighter. Unlike, plant based options, it does not over power the fruit. It is nice to have a multi-functional beverage in the fridge.
While the beverage is tasty to drink, it might be better to use more traditional milk options in baking or other recipes. A little experimentation could prove otherwise, but it might not be a simple swap.
Priced at $4.49 per 48-oz bottle, the cost invites people to make that initial purchase. In some cases, it might be a lower priced alternative to similar beverages. In today’s cost conscious world, people need to see value in choosing to try a new product.
Milk50 by DairyPure is available at Target stores nationwide. Additionally, some West Coast stores, including Walmart and Albertsons, will carry the product. It can be found in the dairy areas in stores.