The ready to drink cocktail space continues to grow. The vodka segment has seen a surge in new offerings. While there are many flavors, one has been missing. Minute Maid Spiked Vodka Pink Lemonade fills the void. This flavorful cocktail satisfies everyday, not just on a Wednesday.
While the Plastics might have pushed the idea of wearing pink on Wednesdays, pink drinks captivate people’s attention all the time. From vibrantly colored passionfruit option to more pastel colors, everyone wants to toast with a stunning sipper.
Although the color captivates, it is the flavor that drive people to open another can. Tart lemon with a hint of sweetness is perfectly refreshing. From a warm summer day to craving a burst of sunshine on a wintry day, lemonade is that beverage that always satisfies. The pink version adds a little touch of whimsy that is irresistible.
Minute Maid Spiked Vodka Pink Lemonade is the first RTD pink lemonade cocktail. Highlighting that popular Minute Maid Pink Lemonade, the flavor is sweet, tart, and well-balanced. With a little “kick” from the added vodka, it captures that relaxing summer days where there is not a care in the world.
As Rachael Waddell, Senior Director, Red Tree Beverages said, “Minute Maid Spiked Vodka Pink Lemonade is perfect for epic pink-sky summer nights, whether it’s hanging with friends, grilling in the backyard, or anywhere consumers get on with their good time.”
Continuing to explain the newest offering, Lou Grill, President of Red Tree Beverages said, “Building on the success of the 2024 launch of Minute Maid Spiked Flavored Wine Cocktails, our latest additions from Red Tree Beverages are our no-fizz Minute Maid Spiked Vodka Pink Lemonade and Vodka Lemonade products. For Minute Maid Spiked, our motto is ‘No Fuss, No Muss. No Duh.’ which is about making hard-to-make cocktails easy and enjoyable.”
A couple of items are quite noticeable. First, both Minute Maid spiked lemonade beverages are not carbonated. The “no fizz” category has been growing. The lack of carbonation makes the cocktails easier to drink. No one has to worry about the burping or that full feeling.
Also, lemonade is rarely carbonated. This choice makes it feels like the classic Minute Maid lemonade that people know and love.
Overall, this RTD beverage captures a touch of nostalgia. It is simple, easy, and pairs with almost any food. From that big burger to a spicy noodle dish, the bright flavor helps cut through the rich dishes or adds vibrancy to a more simple dish.
Lastly, the pink lemonade adds fun to any event. Even though the classic lemonade is equally as good, the pink version just feels more vibrant. It is just a little touch of sparkle that makes people turn a regular Wednesday into a special day.
The Minute Maid Spiked Vodka Lemonade and Minute Maid Spiked Vodka Pink Lemonade are available on 8 and 12 packs. The 12 oz cans have a 5% ABV per can. Check with retailers for availability and pricing.