From animal crackers to unicorn shapes, the pastel colored, sweet vanilla Mother’s Cookies are a favorite with families. Not only are the little treats the perfect size, they bring a sense of fun and happiness to any occasion. A new cookie flavor and shape is taking over the shelf, and everyone is excited to open that bag.
Some food is meant to be fun. While there is always conversation about healthy eating, conscious choices, and balanced lifestyle, life is too short to cut out entire food segments. As the candy and treat industry has long proposed, sometimes treats can fit into most choices. When the decision to enjoy occurs, it should have enjoyment tied to it.
Mother’s Cookies have long been that fun treat. From the shapes to the flavors, young and old appreciate the simple enjoyment that the classic cookie offers.
While many people love those circus animals, unicorns, or even seasonal bats, a new shape is ready to make its presence known. Dynamite Dinosaurs, in partnership with Jurassic World, are a completely different offering from the classic cookie company.
As Rachna Patel, Vice President, Distinctive Brands Marketing at Ferrero explained, "Mother's Cookies is all about providing families with fun ways to create memories together and what better way to do so than by adding two things to our portfolio we know kids love – chocolate and dinosaurs. The launch of Jurassic World-inspired Dynamite Dinosaurs is a monumental milestone for the brand, as it is the first chocolatey cookie for our portfolio. We are confident consumers will love these new cookies as much as our classic vanilla shortbread and look forward to seeing all the snack time adventures."
Adding a chocolate cookie is smart for Mother’s Cookies. It is vital for a brand to have more than just shapes in its line. The richer, sweeter chocolate flavor appeals to a large audience.
While this new offering should be a big hit, it will be interesting to see if Mother’s Cookies will have a chocolate and vanilla cookie mix in the future. Until that time, people could make their own cookie combinations.
Even though the chocolate flavor is big news, many people will focus on the dinosaur shapes. Inspired by Jurassic World, the shapes are Pteranodon, Tyrannosaurus Rex, Brachiosaurus, and Triceratops. Even though the shapes might take a little bit of imagination, the blue and green colors add to the theme. Mom might not always appreciate playing with food, but it is enjoyable to make these cookies stomp their way across the table.
Whether these cookies are a lunchtime treat, after school snack, or party favor, there are plenty of reasons to open a bag and enjoy another cookie. Check with MothersCookies.com to find participating retailers.