In today’s busy world, few people have the time or patience to wait. Whether it is being conditioned to instant gratification or the inability to sit still, those few minutes of doing nothing can feel like a lifetime. OPI and Wingstop are ready to stop the pause and speed up the downtime.
For some people, getting a manicure can be a luxury. Those pampering moments are blissful, but they are not always convenient. Sometimes a brush and go is all that can happen.
The downside to not carving out that extra time is the potential nick, smudge, or divot to the carefully painted nails. Waiting for coats to dry is almost as agonizing as listening to another person ramble on about how their new cold plunge routine has changed their life.
OPI is ready to put its RapiDry Quick-Dry Nail Polish to the ultimate test. In collaboration with Wingstop, they invite anyone to participate in the Snack in :60 Challenge. Basically, the idea is to complete their manicure, wait 60 seconds, and then dig into a hot, delicious serving of Wingstop chicken wings. The smudge free result will be as hot as the spice on those tasty wings.
Wingstop’s Chief Revenue Officer, Mark Christenson said, “Our fans love to express themselves from the flavors they choose to be sauced-and-tossed on our wings, down to their nail color. With the Snack in :60 Challenge with OPI, we are satisfying the cravings of our young fans, solving for the cultural truth that no one wants to wait long for their nails to dry or to dig into their Wingstop.”
To put this nail/chicken wing challenge to the test, the brands are offering the Snack in :60 Kits. Including in this kit are two shades of OPI RapiDry Quick-Dry Nail Polish, a 60-second timer and a Wingstop gift card. How people go about showcasing their nails standing up to the seasoning, sauce, or even that classic Wingstop ranch is up to them. No matter the scenario, those fingertips will look stylish from start to finish.
The Snack in :60 Kits will be available starting on January 31 at 12 p.m. ET on Snackin60.com. The special drops will continue through February 5 at 9 p.m. ET. There are a limited amount of kits available.
Ready to put your manicure to the challenge? More importantly, what Wingstop wing flavor will you enjoy?