Panera adds to its carb couture with the new Croissant Clutch

Panera unveils the new Croissant Clutch
Panera unveils the new Croissant Clutch | Panera

After fashionistas clamored over the Baguette Bag, a new food fashion statement will be summer’s must have bag. Do not miss the chance to add the Croissant Clutch to your accessories collection.

Recently, Panera added Croissant Toast Sandwiches to the menu. The perfectly flakey, crunchy bread stuffed with deliciousness have become a big hit. To celebrate this impeccable food item, Panera wants to make a big statement. Enter the Croissant Clutch.

As Mark Shambura, Chief Marketing Officer at Panera Bread explained, “Just as our new Croissant Toast Sandwiches bring an exciting twist to mealtime, the Croissant Clutch celebrates the innovative flavors of our spring menu in signature Panera style. We are always exploring new ways to connect with our guests, from craveable meals to playful expressions of our brand – including this unique fusion of food, function and fashion.”

Available at shop.panerabread.com/croissantclutch, the stylish brown clutch has a visual connection to a classic croissant. From its shape to the pleats that look like the flakey layers of the scrumptious pastry, this clutch makes a statement with any fashion pairing.

It is the little details that set this clutch apart. From the kiss-lock and gold frame to the P emblem, people will be envious of this special accessory. While it does have an insulated lining, no one will want a single crumb spilt in this purse.

With the success of the baguette and the anticipated success of this clutch, it has people wondering, are there other menu items that can be transformed into an accessory. The Asiago bagel would be an obvious choice. Or, that bread bowl could be filled to the brim. Even a decorative cookie could be the color statement of the summer.

For now, people will just have to click to purchase this new clutch. Plus, the purse comes with a Panera gift card. After all, snapping a photo of the clutch with the new Croissant Toast sandwich will create FOMO across all the socials.

Ready to click and buy? This food fashionista will want to place their order before it disappears.