Panera brings all the cozy feels with new holiday soup cups

Cradling a warm vessel in your hands can be a way to ward off that winter chill. While that coffee or hot cocoa might be the pipping hot beverage, soup satisfies in a heartier way. With the new Panera holiday soup cups, that favorite meal just got a new look.

Although it sounds simplicist, how food is served or plated can make the difference in the overall enjoyment. A perfectly balanced, well-seasoned dish is even better when it is presented in a pretty way.

Panera soup is a favorite with guests and even more popular during the colder months. According to the company, over 140 million soup servings are sold annually. Whether paired with a piece of bread, a sandwich, or a salad, every spoonful satisfies.

This year, Panera is unveiling holiday soup cups. While other hot beverages get big fanfare with their red cups and specialty designs, soup deserves a fun vessel, too. It brings the cozy to every serving.

Available on the Panera Shop, the cup bundle is just $10. The various designs are both a nod to the various soup flavors as well as classic holiday visuals. From that classic bread bowl to the creamy Broccoli Cheddar, there is something for every preference.

While the serving vessel adds a little extra merriment to the meal, there is an added bonus. Each Holiday Soup Cup comes with a Panera gift card to purchase soup. After all, Stone Soup might be an iconic children’s book, but today’s modern world prefers a well-tested recipe.

That gift card can be used to buy one of the classic soups like tomato, broccoli cheddar or the seasonal autumn squash soup. Or, guests can try something new like Hearty Fireside Chili or Rustic Baked Potato Soup. All the soups taste better in the new holiday cups.

Ready to grab that spoon and enjoy that cozy, delicious meal? Panera has a new soup cup that will become the must have item of the season.