For many people, pizza night has been a staple of the weekly menu planning. As food costs continue to rise and budgets are stretched further, people crave value on the plate. Pizza Inn’s buffet deal is the answer to what people have been craving.
Available now through July 27, “I $8 at Pizza Inn” promotion is more than just a fun play on words. It is a tremendous value for anyone who chooses to come to the table. Building on the Internet meme, the restaurant brand found a way to combine two hot topics and give people what they want. It is a strategic play that has paid off in a huge way.
CEO Brandon Solano of RAVE Restaurant Group captured the sentiment in a single sentence. “This isn’t just a deal, it’s a movement — people are showing up hungry for value, variety, and a nostalgic hometown experience that delivers.”
For just $8, guests receive access to Pizza Inn’s salad bar, pizza buffet, Pizzerts. While many quick service restaurants offer a entrée, side, and drink for a similar dollar value, the size might satisfy a child’s appetite, but it can feel a little lacking for people who crave a larger meal. Given that guests can fill a plate and go back for more, there is no other comparable restaurant value.
While the food cost is a huge product driver, there is more than just dollars and cents served on the table. The overall experience is meant to capture a taste of nostalgia. Many people grew up going to pizza buffets. It was that moment that mom and day let you go wild with those food choices. It was permissible to eat the crust first with copious amounts of ranch. A slice of pepperoni could be followed with a veggie forward and then finished with a meat lovers.
In addition to that sense of fun, the $8 value paired with the plentiful buffet ensures that guests can come and come back often. With so much variety, people will never get bored with the offerings.
Will another pizza restaurant try to compete with the Pizza Inn offering? Right now, the food brand has captured just what people are craving and everyone is satisfied each time they sit at the table.