Pop-Tarts skips the toaster completely with its new snack item

Pop-Tarts is staking its claim as an all-day, everyday snack item. Forget the toaster. Skip the big bite. This time, Pop-Tarts is all about the poppable food fun with Pop-Tarts Crunchy Poppers.

In recent months, Pop-Tarts has been all about innovation. A few lucky people scored a larger than live version of that iconic pastry food. Size might get heads turning but it is the playfulness of the classic Kellanova brand that keeps people coming back for more.

The newest Pop-Tarts offering is a first for the food brand. Pop-Tarts Crunchy Poppers are its first crunchy offering.  While some people might set the toaster setting to extra crispy and others might like the harder bite of frozen Pop-Tarts, these bite-sized pieces are different. The sound with that chew is clear.

The two Pop-Tarts Crunchy Poppers are available in two flavors, Frosted Strawberry Crunch and Frosted Brownie Crunch. It is curious that the brand went with brownie over a brown sugar. It makes the snack more like a dessert option.

With the new food item, the crunchy exterior gives way to a traditional filling. While the ratio of filling to pastry is different from the larger version, no one should complain. With frosting and sprinkles topping, the little bites are quite tasty.

This snack food is almost like little cookies. In some ways, they can bring more flavor than an animal cracker or just another chocolate chip cookie.

Also, the snacks would be great as a topping for ice cream or a parfait. Versatility will always help drive consumer purchases.

The new Pop-Tarts Crunchy Poppers are available for purchase now. Check with exclusive retailers Pilot and Flying J for availability and pricing.

What other new Pop-Tarts flavors are hitting store shelves?

Channeling another favorite food flavor, Pop-Tarts unveiled a new holiday item. The new Pop-Tarts Frosted Marshmallow Hot Cocoa captures all the cozy vibes. And, no one has to worry about burning their tongue on a scorching beverage.

The Pop-Tarts Frosted Marshmallow Hot Cocoa captures that rich, creamy flavor. The chocolate dough surrounds the marshmallow filling. While it might be a touch sweet, it is quite tasty.

Whether people pair it with a hot chocolate, coffee, milk or other beverage remains to be seen. But, this idea might be a great choice for Santa’s treat. Sometimes he wants something other than cookies. Given the festive designs, it is a must for the holiday season.

The Pop-Tarts Frosted Marshmallow Hot Cocoa is hitting store shelves now. The suggested retail price is $3.89. Check with stores for availability and pricing.