Long before every restaurant had a specialty chicken sandwich, Popeyes was the originator. The classic fried chicken sandwich between a brioche bun with a briny pickle and remoulade took over the quick service restaurant conversation. Now, Popeyes is ready to wrap up a new food trend. Ready for the new Chicken Wraps?
Time and again, Popeyes leads the way with QSR chicken trends. While the Louisiana Kitchen has perfected their fried chicken flavor, different serving options expand how people think about protein. It is more than added spices or dipping in a particular sauce. The eating method changes the whole experience.
The new Popeyes Chicken Wraps combine two food trends, value and portability. Wrapped in a unique tortilla, chicken tenders are paired with lettuce, its signature pickles, and a choice of sauce.
Speaking about the new menu item, Chef Amy Alarcon, VP of Culinary Innovation at Popeyes said, “With our new Chicken Wraps, we’ve taken our iconic chicken tenders and wrapped them in something completely new, bringing all that craveable crunch in a fresh, portable way. We wanted to create a Chicken Wrap that was undeniably Popeyes. Infusing the flavors from our famous biscuit into our wraps was the perfect way to ensure our signature flavors shined through.”
As Chef Amy explained, this tortilla is not just another flour option. Infusing the classic Popeyes biscuit flavor into the dough is important. It sets this dish apart from other options. It adds a sweet, savory, and flavorful note in a simple way. In some ways, that slightly buttery taste makes the Chicken Wraps even more enjoyable.
Additionally, the sauce choices are important. The wraps are served with either Classic, Spicy, or Honey Mustard. It adds versatility, yet the options are still approachable.
Flavors will always drive a purchase, but the new Popeyes Chicken Wraps have more to entice guests. First, wraps are more portable than a traditional sandwich. Whether eaten in the car, at a sporting event, or sitting on the couch, it is a convenient, potential less spilling, and easy to eat option.
Also, the chicken wraps are priced at $3.99 each. The size is big and the cost is less than most value meals. For the person who wants an easy meal that does not break the bank, this new food item wins.
Popeyes new Chicken Wraps pairs perfectly with a new lemonade beverages.
After everyone ran to get the first sip of the viral Pickle Lemonade, a summer inspired flavor joins the menu. The new beverages feature blueberry and they are: Blueberry Lemonade (Chilled or Frozen), Blueberry Cane Sweet Tea and Blueberry Unsweet Tea.
Blueberry and lemonade are a classic pairing. The sweet, tart flavor helps to lift the fried chicken. Overall, it creates a well balanced food and beverage combination.
Additionally, lemonade is having a moment. From sweet cream toppings to cocktails, summer and lemonade are a winning pairing.
The interesting choice on the beverage menu is the Blueberry teas. While there are many fruit infused teas, blueberry is not a common choice. Popeyes must know something about a new beverage craving.
The Popeyes Chicken Wraps as well as the Blueberry Lemonade and Teas are available starting on June 2. Orders can be made in restaurants, online, and via the app. Check with locations for availability and pricing.