Sports fans have come to demand creative food and beverage options while watching their favorite sports teams. Beekeeper Coffee, the ready-to-drink cold brew coffee brand, partnered with the Portland Trail Blazers to brew some flavorful coffee experiences for all the basketball fans.
While sodas, beers, and even cocktails have become sports arena staples, coffee is not necessarily the most common beverage. Although a chilly day at an outdoor stadium would welcome a hot cup of joe to ward off the weather, it is not the common pairing with nachos, hot dogs, and other stadium food choices.
Outside of the stadium, coffee is an anytime beverage. It is more than just a caffeine boost or a sugar rush. People enjoy the smooth flavor of a cold brew.
Additionally, the espresso martini continues to be uber popular. It has become the go-to cocktail for many people.
The new Beekeeper Coffee partnership at the Moda Center is a step forward for food and sports. The ready-to-drink cold brew and coffee cocktails offers the beverage variety that guests thirst for.
According to Beekeeper co-founder David Creech, “our extensive experience and network are central to sport culture, and we have a particular sense of what’s important to NBA fans. We know today’s fans are seeking more options when it comes to beverage offerings, and we believe having our core cold brew flavors plus our delicious Beekeeper Coffee Martinis will bring a fresh taste that Blazers fans are craving.”
Beekeeper Coffee will offer the four core flavors, Vanilla, Mocha and Caramel cold brew lattes as well as a Black cold brew, at a special branded cart in the arena. Additionally, Beekeeper Coffee Martini will be available at select location.
For those unfamiliar with this particular coffee brand, the beverages are sweetened with a touch of organic Oregon honey. That subtle sweetness paired with the smooth cold brew is quite enjoyable.
Depending on the fan response, it will be interesting to see if other arenas and stadiums seek coffee partnerships in the future. Since coffee continues to be a popular beverage, it makes sense for it to be served alongside the other classic fare.
Beekeeper Coffee can be found at various retailers throughout the country. Additionally, it can be purchased online.