It’s time for Adultoween because Halloween is no longer kids’ play
From finding the perfect costume to filling the bowl with the favorite Halloween candy, the countdown to Halloween seems to quicken every year. While the fun of answering the door to all the trick or treaters is part of the celebration, the spooky season does not have an age limit. As studies show, Adultoween is here, and it is bigger than ever.
The idea of liking haunted houses, wearing costumes, or just enjoying Halloween does not disappear at a particular age. There is no spell, magic potion, or other moment where celebrating Halloween fades because you have a driver’s license, ability to buy a cocktail, or have kids of your own.
According to a recent study from Ferrero North America, adults are a major driving force to making Halloween such a big business. Given that they making all those purchases, it is time to make them a priority.
As Neal Finkler, Vice President of Marketing for the Ferrero Mainstream Chocolate portfolio said, “Halloween has traditionally been thought of as a children's holiday, but we're seeing a growing trend of adults fully embracing Halloween for themselves. It's no longer just about creating a fun experience for kids with candy, costumes and decor – adults are indulging more than ever and using Halloween as an opportunity to celebrate and enjoy their favorite treats. We're making sure our products and marketing help these adults enjoy Halloween too."
Adultoween impacts Halloween celebrations
The idea of Adultoween can be seen everywhere. Even though that Halloween Countdown Calendar might have been a family idea, many adults appreciate opening the daily door to reveal a little treat. It could make that 1,000th email a little more bearable.
While that idea is small, the spooky celebrations are big for adults. Who hasn’t been invited to a costume party. From couples costumes to showcasing some epic creativity, these events are not limited to celebrity alcohol brands. These annual events are times where adults can embrace fun without a care in the world.
Even more so, the haunted experiences at theme parks, zoos, and other attractions are big business. It is more than just screaming in fright. It is the time where people can have fun. In today’s tumultuous world, there aren’t to many places where people can just let all their cares disappear.
Put on a costume, eat an extra piece of candy, and let a big cackle be heard far and wide. Adultoween is here and everyone is invited.